Paid Media Manager

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Written by AI from the job title and company, not by Digible, Inc, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Digible, Inc. will lead the strategic planning, execution, and optimization of digital advertising campaigns across various platforms. This role requires a data-driven mindset to analyze performance metrics and drive continuous improvement in paid media strategies. The ideal candidate will work collaboratively with cross-functional teams to achieve client goals and ensure a robust return on investment.

Job Responsibilities

• Develop, implement, and manage paid media strategies across multiple channels, including but not limited to Google Ads, Facebook Ads, and programmatic platforms.
• Conduct thorough keyword research and competitor analysis to identify opportunities for campaign improvement.
• Monitor campaign performance, providing actionable insights and optimizations to maximize ROI.
• Collaborate with content and design teams to create compelling ad copy and visual assets.
• Manage budgets effectively, ensuring spend aligns with client objectives and KPIs.
• Prepare and present regular reports to clients and stakeholders, summarizing campaign performance and strategic recommendations.
• Stay current with industry trends, platform updates, and best practices in paid media advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Strong analytical skills and experience with data-driven decision-making.
• Proficiency in using Google Analytics, Google Ads, and social media advertising platforms.
• Excellent communication and presentation skills, with the ability to articulate complex data to clients.
• Familiarity with A/B testing methodologies and tools.

Technologies & Tools

The Paid Media Manager position at Digible, Inc. will involve the use of various technologies and tools, including Google Ads Suite, Facebook Business Manager, SEMrush, Hootsuite, and Google Analytics. Familiarity with A/B testing platforms such as Optimizely may also be beneficial. Keeping up with the latest marketing automation and programmatic advertising tools will be crucial for success in this role.

Ideal Candidates

The ideal candidates for the Paid Media Manager position are results-oriented individuals who thrive in a fast-paced environment. They possess a strong analytical aptitude and a creative flair for marketing. Excellent problem-solving abilities, coupled with strong communication skills, enable them to effectively collaborate with team members and clients. An eagerness to learn and adapt to new trends in digital marketing will significantly contribute to their success in this role.