Paid Media Manager

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Written by AI from the job title and company, not by Eight Sleep, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Eight Sleep will play a pivotal role in driving customer acquisition through paid advertising channels. This position requires a strategic thinker who can manage and optimize campaigns across various platforms, analyze performance metrics, and deliver actionable insights. The ideal candidate will collaborate closely with the marketing team to ensure alignment with overall brand objectives while effectively enhancing our online presence and customer engagement through targeted paid media initiatives.

Job Responsibilities

• Develop and implement comprehensive paid media strategies that align with Eight Sleep’s business goals and marketing objectives.
• Manage budget allocation for paid media campaigns across various platforms including Google Ads, Facebook, Instagram, and others.
• Optimize campaigns for maximum ROI, utilizing A/B testing, advanced targeting, and analytics.
• Monitor and analyze campaign performance metrics to derive insights for continuous improvement.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Stay updated on industry trends and emerging platforms to identify new opportunities for paid media initiatives.
• Prepare regular reports and presentations to share performance updates and strategic recommendations with stakeholders.
• Lead and mentor a team of paid media specialists, fostering a culture of learning and growth.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 4 years of experience in paid media management or digital marketing.
• Proficiency in Google Ads, Facebook Ads Manager, and other relevant paid media platforms.
• Strong analytical skills with experience in data interpretation and optimization strategies.
• Understanding of SEO, SEM, and how they complement paid media strategies.
• Excellent communication and interpersonal skills, with an ability to work collaboratively with cross-functional teams.
• Experience managing budgets and delivering results within specified KPIs.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to effectively carry out their responsibilities. This includes, but is not limited to, Google Ads and Google Analytics for campaign management and performance analysis, Facebook Ads Manager for social media advertising, and marketing automation platforms to streamline processes. Proficiency in data visualization tools will also be essential for reporting and stakeholder presentations.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at Eight Sleep is a results-oriented individual with a passion for data-driven marketing. An effective problem-solver who enjoys taking initiative and possesses an entrepreneurial mindset will thrive in this environment. Strong interpersonal skills and the ability to manage multiple projects simultaneously in a fast-paced setting are essential. The candidate should also demonstrate creativity in campaign development and a commitment to achieving quality outcomes that enhance brand performance.