Paid Media Manager - Entertainment (Contractor)

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Job Overview

The Paid Media Manager - Entertainment (Contractor) at ANTI AGENCY GROUP will play a critical role in developing and executing strategic paid media campaigns to enhance brand presence and drive audience engagement. This position requires a deep understanding of the entertainment industry, combined with a robust skill set in paid media strategy, analytics, and performance optimization. The successful candidate will collaborate with cross-functional teams to create impactful advertising strategies that resonate with diverse audiences and leverage data-driven insights to achieve business objectives.

Job Responsibilities

• Develop, implement, and optimize comprehensive paid media strategies aligned with business goals.
• Manage and allocate budgets across multiple digital channels, including Google Ads, social media, and display advertising.
• Conduct regular performance analysis and reporting to evaluate the effectiveness of campaigns and make data-driven adjustments as needed.
• Coordinate with creative and content teams to ensure ad copy, graphics, and overall messaging align with brand direction and audience expectations.
• Stay current with industry trends, best practices, and competitive landscape to inform strategy and innovation.
• Utilize analytical tools to monitor key performance indicators and derive actionable insights for campaign improvement.
• Build and maintain strong relationships with media vendors and partners to leverage opportunities and negotiate optimal media placements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in paid media management, preferably within the entertainment sector.
• Proven track record of successfully managing large-scale paid media campaigns.
• Strong analytical skills with proficiency in using data analytics tools and software for decision-making.
• Excellent understanding of various digital marketing channels, including SEM, social media, and display advertising.
• Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.
• Outstanding communication and interpersonal skills to collaborate effectively with internal teams and external partners.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools essential for executing and analyzing campaigns effectively. These include, but are not limited to, Google Ads, Google Analytics, Facebook Ads Manager, programmatic advertising platforms, and various social media management tools. Familiarity with A/B testing tools, customer relationship management (CRM) software, and marketing automation platforms will also be beneficial for this role.

Ideal Candidates

Ideal candidates for the Paid Media Manager position will possess a mix of creativity and analytical expertise, allowing them to design compelling campaigns while also rigorously monitoring their performance. The individual should demonstrate a passion for the entertainment industry and have a knack for keeping abreast of emerging trends and technologies. Strong decision-making skills, attention to detail, and the ability to thrive in a fast-paced environment are essential attributes, along with a collaborative spirit that fosters teamwork across various functions.