Paid Media Manager

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Written by AI from the job title and company, not by Financial Times, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Financial Times will be responsible for strategizing, executing, and managing digital advertising campaigns across multiple platforms to enhance brand visibility and drive subscriptions. This role encompasses budget management, performance analysis, and optimization of paid media efforts, ensuring that all campaigns align with the overarching marketing goals of the organization. The ideal candidate will lead a team of specialists to develop innovative ad strategies while collaborating closely with various departments to achieve measurable results.

Job Responsibilities

• Develop, implement, and manage paid media strategies for digital channels including search, display, social media, and video.
• Oversee campaign budgets, ensuring optimal allocation to maximize ROI.
• Conduct A/B testing and multi-variate testing to enhance campaign performance.
• Analyze data and provide actionable insights to improve future campaigns.
• Collaborate with creative and content teams to ensure alignment on messaging and branding.
• Maintain relationships with media partners and platforms to negotiate advertising opportunities.
• Provide regular reports on campaign performance, including key metrics and insights.
• Stay updated on industry trends and competitive landscape to identify new opportunities.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid media or digital marketing.
• Proven experience managing large-scale advertising budgets, preferably in a B2C environment.
• Strong analytical skills with proficiency in Google Analytics, Google Ads, and social media advertising platforms.
• Demonstrated experience in using A/B testing to optimize performance.
• Excellent communication and leadership abilities.
• Familiarity with marketing automation tools and CRM systems is a plus.

Technologies & Tools

The Paid Media Manager will utilize a range of technologies and tools, including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, programmatic advertising platforms, and analytics software such as Google Analytics. Familiarity with marketing automation tools like HubSpot or Marketo may also be beneficial. Additionally, proficiency in spreadsheet tools for data analysis and reporting will be essential in this role.

Ideal Candidates

Ideal candidates for the Paid Media Manager position will possess a strong combination of analytical thinking and creative problem-solving skills. They should be results-driven, with the ability to work under pressure and adapt quickly to changing priorities. Exceptional communication and leadership skills are crucial, as the role requires effective collaboration with cross-functional teams. A passion for the media industry and a keen understanding of consumer behavior are highly desirable traits in a candidate seeking to excel in this position.