Paid Media Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Greenhaus, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Greenhaus will be responsible for the development, execution, and optimization of paid media strategies across various digital platforms. This role requires a strong analytical mindset to measure and report performance metrics while implementing data-driven decisions to enhance ad effectiveness. The Paid Media Manager will collaborate with cross-functional teams to ensure alignment with overall marketing objectives, driving user acquisition and brand visibility through innovative advertising solutions.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies across platforms such as Google Ads, Facebook, Instagram, and LinkedIn.
• Monitor and analyze campaign performance data to optimize budget allocation and maximize return on investment (ROI).
• Conduct thorough keyword research and audience targeting to improve ad relevance and effectiveness.
• Create compelling ad copy and visuals in collaboration with creative teams to enhance brand messaging.
• Prepare detailed performance reports, presenting insights and recommendations to stakeholders.
• Stay up-to-date with industry trends, digital marketing innovations, and platform updates to inform strategy adjustments.
• Manage relationships with external agencies and vendors to leverage their expertise and resources.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically in paid media management.
• Proficient in using advertising platforms such as Google Ads and social media ad managers.
• Strong analytical skills with the ability to interpret data and utilize metrics to drive decision-making.
• Experience with media budget management and performance optimization.
• Excellent communication and collaboration skills, with attention to detail.
• Familiarity with SEO concepts and digital marketing best practices.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools to execute and manage campaigns effectively. These include Google Analytics for performance tracking, SEMrush for keyword research, HubSpot for marketing automation, and various social media management tools to streamline ad scheduling and reporting. Proficiency in Excel and data visualization software will also be essential for analyzing campaign results and presenting findings.

Ideal Candidates

Ideal candidates for the Paid Media Manager position will possess a proactive and strategic mindset, with a passion for digital marketing and the ability to adapt to an ever-changing landscape. They should demonstrate critical thinking skills and a results-oriented approach to problem-solving, effectively balancing creativity with data-driven decision-making. A collaborative spirit, along with strong organizational skills, will enable them to work successfully within a team and manage multiple projects simultaneously.