Paid Media Manager (LinkedIn & Google Ads)

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Written by AI from the job title and company, not by Flood Digital - Multi-Channel Digital Marketing, so some details may not match this job. The employer's own page has the real description.

Overview

Flood Digital is seeking an experienced Paid Media Manager to lead our initiatives on LinkedIn and Google Ads. The successful candidate will be responsible for strategizing, executing, and optimizing paid media campaigns to drive qualified traffic and conversions. This role demands a data-driven mindset, a creative approach to digital campaigns, and the ability to analyze metrics to achieve optimal performance. The ideal individual will collaborate closely with our marketing team to align paid media efforts with business objectives and enhance brand presence across digital platforms.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies on LinkedIn and Google Ads to achieve company goals.
• Conduct keyword research, audience segmentation, and competitor analysis to optimize campaign effectiveness.
• Monitor, analyze, and report on campaign performance using relevant metrics and KPIs, making recommendations for continuous improvement.
• Collaborate with the creative team to ensure the development of engaging ad copy and visuals that resonate with target audiences.
• Manage budgets for campaigns, ensuring optimal allocation and return on investment (ROI).
• Stay up-to-date with industry trends, best practices, and emerging technologies in paid media advertising.
• Continuously test and optimize ad placements, targeting, and bidding strategies to maximize campaign results.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in paid media management, specifically with LinkedIn and Google Ads.
• Strong analytical skills with proficiency in data analysis and tools such as Google Analytics, SEMrush, or similar.
• Expertise in campaign management and optimization techniques.
• Excellent verbal and written communication skills.
• Certification in Google Ads and/or LinkedIn Ads is preferred.
• Ability to work independently and collaboratively in a team environment.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to manage and optimize campaigns. Key tools include Google Ads and LinkedIn Ads Manager for campaign execution, as well as Google Analytics for tracking and reporting performance metrics. Additional tools such as SEMrush and AdEspresso may be used for analytical reporting and campaign management, ensuring that our strategies are data-driven and effective.

Ideal Candidates

The ideal candidate for the Paid Media Manager position will be a proactive and strategic thinker with a passion for digital marketing. They will possess a balance of analytical capability and creative insight, enabling them to craft compelling campaigns that drive results. A strong attention to detail and the capacity to manage multiple projects simultaneously are essential. Moreover, they should demonstrate a collaborative spirit, fostering teamwork while also being self-motivated to achieve individual objectives within the framework of broader marketing goals.