Paid Media Manager

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Written by AI from the job title and company, not by Lyca Mobile Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Lyca Mobile Group will be responsible for strategically managing and optimizing our digital advertising campaigns across various paid media platforms. This role will entail collaborating with cross-functional teams, developing targeting strategies, analyzing performance metrics, and ensuring that marketing initiatives align with overall business objectives. The ideal candidate will possess a deep understanding of the digital advertising landscape and will be skilled in data-driven decision-making, campaign optimization, and maximizing return on investment.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, and display networks.
• Manage budgeting and forecasting for paid media campaigns to ensure optimal allocation of resources.
• Analyze campaign performance, providing regular reports on key metrics, insights and actionable recommendations for improvement.
• Conduct A/B testing to determine the most effective ad creatives, targeting options, and bidding strategies.
• Collaborate with the creative and content teams to ensure the production of high-quality ad materials that align with brand messaging.
• Stay updated on industry trends and emerging technologies to maintain a competitive edge in paid media practices.
• Lead training and development sessions for team members to enhance their knowledge of paid media best practices.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in digital marketing, specifically in paid media management.
• Proficient in using digital advertising platforms and analytics tools such as Google Analytics, SEMrush, and social media advertising tools.
• Strong analytical skills with a focus on data-driven decision making.
• Excellent communication and interpersonal skills for effective team collaboration.
• Demonstrated ability to manage multiple projects simultaneously and meet tight deadlines.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to manage campaigns effectively. Key tools include Google Ads for search and display advertising, Facebook Ads Manager for social media campaigns, and Google Analytics for performance tracking. Additionally, marketing automation software, A/B testing platforms, and reporting dashboards may be employed to streamline campaign management and optimize performance outcomes.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at Lyca Mobile Group will possess a blend of analytical thinking and creative problem-solving abilities. A strong attention to detail and an eagerness to learn and adapt to the evolving digital landscape will set successful individuals apart. Excellent organizational skills, the capability to work collaboratively in a team environment, and a proactive approach to campaign optimization will further enhance a candidate's fit for this role.