Paid Media Manager

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Written by AI from the job title and company, not by Material, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager at Material will be responsible for developing, executing, and optimizing paid media strategies across various digital platforms to drive brand awareness, customer acquisition, and revenue growth. This role involves analyzing data and performance metrics to enhance campaign effectiveness and ensure alignment with overall marketing goals. The ideal candidate will possess a strong background in digital advertising, budgeting, and strategic planning, working collaboratively with cross-functional teams to deliver impactful marketing solutions.

Job Responsibilities

• Develop and implement paid media strategies that align with overall marketing objectives.
• Manage daily operations of paid media campaigns across various platforms (e.g., Google Ads, Facebook, LinkedIn, etc.).
• Analyze performance metrics and generate reports to assess campaign effectiveness and ROI.
• Conduct A/B testing to optimize ad creative, targeting, and bidding strategies.
• Collaborate with the content and creative teams to produce compelling ad copy and visuals.
• Monitor and manage budgets, ensuring efficient allocation of resources and adherence to financial goals.
• Stay updated on industry trends and best practices to innovate and grow paid media initiatives.
• Work closely with analytics teams to derive insights and inform media strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in paid media management or digital marketing.
• Proficient in paid media platforms, specifically Google Ads and social media advertising.
• Strong analytical skills, with proficiency in data analysis tools like Google Analytics.
• Excellent communication and presentation skills.
• Ability to work collaboratively in a fast-paced environment.
• Certification in Google Ads and/or Facebook Blueprint is a plus.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to optimize paid media campaigns, including but not limited to Google Ads for search and display advertising, Facebook Ads Manager for social media marketing, LinkedIn Campaign Manager for B2B targeting, and various analytics tools such as Google Analytics and Tableau for performance tracking and reporting. Familiarity with marketing automation platforms and CRM systems is also beneficial for integrating media activities with the overall marketing strategy.

Ideal Candidates

Ideal candidates for the Paid Media Manager position will exhibit a data-driven mindset combined with a creative approach to problem-solving. They will demonstrate strong organizational skills, attention to detail, and an ability to manage multiple campaigns simultaneously. Effective communication and collaboration skills are essential, as the role requires interaction with various departments. A genuine passion for digital marketing and staying abreast of emerging trends is also a hallmark of a successful candidate in this role.