Paid Media Manager

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Written by AI from the job title and company, not by Pact, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Pact will be responsible for developing, executing, and optimizing comprehensive paid media strategies that drive measurable business results. This position requires a strategic thinker who can analyze data to inform decisions, manage budget allocation, and oversee campaign performance across various digital platforms. The ideal candidate will possess strong leadership skills to guide a team, collaborate with cross-functional groups, and contribute to the overall growth of the organization through innovative paid media initiatives.

Job Responsibilities

• Develop and implement effective paid media strategies that align with Pact's marketing objectives.
• Manage day-to-day operations of paid media campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct market research and competitive analysis to identify opportunities for growth and improvement.
• Monitor, analyze, and report on campaign performance metrics to provide actionable insights.
• Optimize campaign performance through A/B testing, audience segmentation, and bid adjustments.
• Allocate and manage budgets, ensuring a strong return on investment (ROI) across all campaigns.
• Collaborate with creative teams to develop engaging ad copy and visuals that resonate with target audiences.
• Lead a team of paid media specialists, fostering skill development and ensuring effective campaign execution.
• Stay updated with industry trends, new technologies, and best practices in paid media advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid media management or digital marketing.
• Proven track record of executing successful paid media campaigns with measurable results.
• Strong analytical skills with proficiency in data analysis tools and platforms.
• Expertise in Google Ads, Facebook Ads, and other digital advertising platforms.
• Excellent communication and interpersonal skills, capable of collaborating with cross-functional teams.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Certification in Google Ads and Facebook Blueprint is preferred.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to effectively manage campaigns and analyze performance metrics. Key tools may include Google Analytics, SEMrush, HubSpot, Facebook Ads Manager, and various ad optimization software. Proficiency in Excel and other data visualization tools will also be essential for reporting and making data-driven decisions.

Ideal Candidates

The ideal candidates for the Paid Media Manager position at Pact will be innovative, results-driven professionals who possess a strong analytical mindset and a passion for digital marketing. They should have excellent problem-solving skills, adaptability to changing market conditions, and the ability to thrive in a fast-paced environment. A collaborative spirit and effective leadership qualities will be crucial for managing a team and fostering a culture of high performance and continuous improvement.