Paid Media Manager (Part-Time)

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Written by AI from the job title and company, not by LHH, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager (Part-Time) at LHH will be responsible for developing, implementing, and managing paid media campaigns across various platforms. The successful candidate will leverage data-driven insights to optimize advertising strategies, enhance brand visibility, and drive user engagement. This role involves collaboration with cross-functional teams to ensure alignment with overall marketing objectives while continuously tracking performance metrics to meet and exceed business goals.

Job Responsibilities

• Develop and manage paid media strategy, including budgeting and goal setting.
• Execute and optimize campaigns across channels such as Google Ads, Facebook Ads, and display networks.
• Analyze campaign performance metrics and provide regular reporting on ROI and KPIs.
• Conduct keyword research and competitive analysis to inform targeting strategies.
• Collaborate with creative teams to design compelling ad content that resonates with target audiences.
• Stay up-to-date with industry trends and best practices to adjust strategies accordingly.
• Implement A/B testing to assess campaign effectiveness and drive continuous improvement.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication skills, both written and verbal.
• Experience with SEO best practices and digital marketing analytics tools.
• Ability to work independently and manage multiple projects simultaneously.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools, including Google Analytics for performance tracking, SEMrush for SEO insights, and various advertising management platforms such as Google Ads and Facebook Ads Manager. Familiarity with A/B testing tools and CRM systems like HubSpot or Salesforce will also be advantageous in executing effective campaigns.

Ideal Candidates

The ideal candidate for the Paid Media Manager (Part-Time) position will possess a proactive mindset and a strong sense of creativity in the digital marketing landscape. They should be detail-oriented, capable of managing tight deadlines, and have a passion for analyzing data to improve strategies continuously. Successful candidates will demonstrate excellent teamwork and collaboration skills while also being confident in making independent decisions that align with business objectives.