Paid Media Manager

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Written by AI from the job title and company, not by PBJ Marketing, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Media Manager at PBJ Marketing, you will be responsible for developing, implementing, and optimizing paid media campaigns across various platforms. Your role will involve collaborating with cross-functional teams to establish clear goals, analyzing campaign performance metrics, and continuously refining strategies to achieve marketing objectives. You will leverage your expertise in digital marketing to drive brand awareness, lead generation, and customer acquisition while ensuring alignment with PBJ Marketing's overall strategic vision.

Job Responsibilities

• Develop and manage comprehensive paid media strategies across platforms including Google Ads, Facebook, and LinkedIn.
• Conduct keyword research and competitive analysis to identify opportunities for campaign growth.
• Monitor, analyze, and report on campaign performance metrics, providing insights and recommendations for ongoing optimization.
• Collaborate with the creative team to develop compelling ad copy and visuals that drive engagement.
• Manage budget allocations, ensuring efficient spending and maximum ROI on marketing efforts.
• Stay up-to-date with digital marketing trends, technologies, and best practices to leverage in campaigns.
• Oversee A/B testing initiatives to refine ad performance and improve conversion rates.
• Work closely with other marketing channels to ensure cohesive messaging and branding across campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and collaboration skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Certification in Google Ads and Facebook Blueprint is preferred.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools to enhance campaign effectiveness. Key platforms include Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager for ad management, while analytics tools such as Google Analytics and SEMrush will be crucial for monitoring and analyzing performance. Additionally, the candidate will work with project management tools like Asana or Trello to track tasks and collaborate effectively with team members.

Ideal Candidates

Ideal candidates for the Paid Media Manager position at PBJ Marketing will possess a proactive mindset and a passion for digital marketing. They should demonstrate a keen ability to think critically and adapt strategies based on real-time performance data. Strong organizational skills and attention to detail are essential, alongside the ability to work collaboratively within a team-oriented environment. An enthusiasm for exploring new trends and technologies in digital advertising will be a key trait that helps candidates thrive in this role.