Paid Media Manager

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Written by AI from the job title and company, not by PBJ Marketing, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager at PBJ Marketing will be responsible for developing, implementing, and optimizing paid media campaigns across various digital platforms. This role requires a strategic thinker who is adept at analyzing performance data to enhance campaign effectiveness, drive customer acquisition, and maximize return on investment (ROI). The Paid Media Manager will collaborate with cross-functional teams to ensure that all paid media initiatives align with the overall marketing strategy, while also managing budgets and reporting outcomes to stakeholders.

Job Responsibilities

• Develop and execute paid media strategies across channels such as Google Ads, Facebook, Instagram, and LinkedIn.
• Analyze campaign performance metrics and adjust strategies to improve results and enhance ROI.
• Manage and optimize media budgets to ensure cost-effective allocation of resources.
• Conduct keyword research to identify trends and opportunities for campaign refinement.
• Collaborate with the creative team to produce compelling ad copy and visuals that attract and engage target audiences.
• Monitor competitor activity and industry trends to inform strategic decision-making.
• Prepare detailed reports on campaign performance and present insights and recommendations to stakeholders.
• Stay updated on best practices and new technologies in paid media advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in digital marketing, specifically in paid media management.
• Proficiency in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
• Strong analytical skills with experience in performance tracking and reporting.
• Excellent communication and interpersonal skills to work collaboratively with team members and stakeholders.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Familiarity with SEO principles and how they integrate with paid media strategies is a plus.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools including Google Ads, Facebook Ads Manager, Google Analytics, SEMrush, and other digital marketing tools. Familiarity with marketing automation software and CRM platforms will also be beneficial in maintaining efficiency and tracking customer engagement.

Ideal Candidates

Ideal candidates for the Paid Media Manager position are detail-oriented individuals who possess a strong analytical mindset and are passionate about data-driven marketing. They should exhibit exceptional problem-solving skills and the ability to adapt strategies based on performance insights. A proactive approach to learning and staying abreast of industry trends, coupled with strong communication skills, will contribute to their success in this role. Candidates should also demonstrate a talent for collaboration, working effectively with teams across different departments to achieve common goals.