Paid Media Manager

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Written by AI from the job title and company, not by Positive Grid, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Positive Grid will play a crucial role in driving our digital marketing efforts by managing and optimizing paid media campaigns across various platforms. This position entails developing strategic advertising plans, analyzing campaign performance, and enhancing the overall online presence of Positive Grid. The ideal candidate will possess a data-driven mindset, strong analytical skills, and a creative approach to problem-solving, allowing them to identify opportunities and deliver exceptional results in a fast-paced environment.

Job Responsibilities

• Develop, implement, and manage paid media strategies across multiple digital channels including search, display, social media, and more.
• Analyze and optimize campaigns to ensure maximum ROI, adjusting strategies based on performance metrics.
• Conduct thorough market and audience research to identify trends and best practices that inform advertising strategies.
• Collaborate with cross-functional teams including content, design, and analytics to enhance the effectiveness of campaigns.
• Prepare and present performance reports to key stakeholders, offering insights and recommendations for future strategies.
• Implement A/B testing to refine targeting, messaging, and landing pages, enhancing user engagement and conversion rates.
• Stay updated with the latest industry trends, tools, and regulations to ensure compliance and effectiveness in advertising strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in paid media management, preferably in an e-commerce or technology environment.
• Proficient in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Excellent communication and presentation skills, capable of conveying complex information clearly.
• Experience with web analytics tools such as Google Analytics, Google Tag Manager, and preferably others.
• Ability to work independently, prioritize tasks, and manage multiple campaigns simultaneously.

Technologies & Tools

The Paid Media Manager will work extensively with a variety of technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, SEMrush, HubSpot, and Google Analytics. Familiarity with marketing automation software and lead generation tools will also be essential to streamline operations and enhance campaign performance.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at Positive Grid will possess a proactive attitude, an eye for detail, and the ability to adapt to the evolving digital landscape. They should demonstrate strong leadership capabilities and collaborate seamlessly with various departments. The ability to think critically and creatively, combined with a passion for data-driven marketing strategies, will help ensure their success in maximizing campaign effectiveness and achieving organizational goals.