Paid Media Manager

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Written by AI from the job title and company, not by QuinStreet, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at QuinStreet will be responsible for developing, executing, and optimizing comprehensive paid media campaigns that drive the company's growth and visibility. This role demands a strategic thinker equipped with analytical skills and a deep understanding of digital marketing principles. The successful candidate will oversee the planning, budgeting, execution, and performance analysis of various paid media channels, ensuring alignment with overall business objectives and maximizing ROI.

Job Responsibilities

• Develop, implement, and manage paid media strategies across various platforms, including search, social, and display advertising.
• Monitor and optimize campaigns to ensure alignment with KPIs and budget constraints, making data-driven decisions for continuous improvement.
• Conduct in-depth analysis of campaign performance, providing regular reporting and insights to stakeholders.
• Collaborate with cross-functional teams such as content, design, and sales to ensure cohesive messaging and branding across all platforms.
• Stay current with industry trends, emerging technologies, and best practices to maintain a competitive edge within the paid media landscape.
• Manage relationships with external vendors and agencies to enhance campaign effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in digital marketing or paid media management.
• Proficiency in using paid media platforms such as Google Ads, Facebook Ads, and programmatic buying.
• Strong analytical skills with experience in data analysis and performance tracking tools.
• Excellent communication and interpersonal skills, capable of presenting insights and strategies effectively.
• Knowledge of SEO and other digital marketing channels is a plus.

Technologies & Tools

The Paid Media Manager will utilize various tools and technologies to optimize campaign performance, including but not limited to Google Analytics, SEMrush, Hootsuite, and Excel for data analysis and reporting. Familiarity with project management platforms like Trello or Asana may also be beneficial for collaboration and workflow management.

Ideal Candidates

The ideal candidate for the Paid Media Manager position will possess a combination of creativity and analytical prowess, enabling them to craft compelling campaigns while leveraging data for decision-making. They should demonstrate an ability to work effectively in a fast-paced environment, showing flexibility and adaptability to changing market conditions. Strong leadership qualities and a collaborative mindset are essential, as is a passion for digital marketing and continuous improvement.