Paid Media Manager - Remote

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Written by AI from the job title and company, not by InEight, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at InEight will play a crucial role in driving our digital marketing efforts by creating and managing innovative paid media strategies. This position is responsible for optimizing campaigns across various platforms to enhance brand visibility and achieve marketing objectives. The ideal candidate will work collaboratively with cross-functional teams to leverage data analytics, segment audiences, and assess market trends, ensuring that our initiatives resonate with targeted demographics while maximizing return on investment.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across various channels, including search, display, and social media.
• Monitor, analyze, and optimize paid media campaigns to ensure optimal performance and alignment with business goals.
• Conduct keyword research and analyze competing brands to inform campaign creation and enhance targeting efforts.
• Create compelling ad copy and visuals, collaborating with design and content teams to drive engagement and conversions.
• Manage budgets efficiently, ensuring proper allocation to maximize the financial return from paid media investments.
• Utilize analytics tools to generate reports on campaign performance, providing insights and recommendations to stakeholders.
• Stay up-to-date with industry trends and platform changes to leverage new opportunities for maximizing outreach and effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Proven experience (3+ years) in managing paid media campaigns, preferably in a similar role within B2B or SaaS environments.
• Strong understanding of digital marketing concepts and strategies, specifically in PPC and social media advertising.
• Experience with tools such as Google Ads, Facebook Ads Manager, and other PPC platforms.
• Proficiency in data analysis and performance metric evaluation using analytics tools like Google Analytics.
• Excellent analytical and problem-solving abilities, with a keen attention to detail.
• Strong communication and collaboration skills to work effectively with team members and external partners.

Technologies & Tools

The Paid Media Manager will be utilizing several key technologies and tools to optimize campaign performance. Proficiency in platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and marketing automation tools is essential. The candidate will also leverage data visualization and reporting tools to track campaign success and generate insights for strategic planning.

Ideal Candidates

The ideal candidates for the Paid Media Manager position at InEight will possess a strong mix of creativity and analytical thinking, capable of developing innovative strategies while using data-driven approaches to inform decisions. They will demonstrate exceptional organization skills, allowing them to manage multiple campaigns simultaneously. An adaptive mindset is crucial, enabling the manager to thrive in a fast-paced, results-oriented environment while fostering collaboration and effective communication with various teams.