Paid Media Manager - Remote (NY, NJ, CT, PA)

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Written by AI from the job title and company, not by RemoteWorker US, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Media Manager at RemoteWorker US, you will be responsible for planning, executing, and optimizing paid media campaigns across various digital platforms. This role demands a strategic thinker who can analyze market trends and make data-driven decisions to drive growth. You will collaborate with cross-functional teams to align paid media strategies with overall marketing objectives, ensuring the effective use of budget and resources to maximize return on investment.

Job Responsibilities

• Develop, implement, and manage paid media strategies across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
• Conduct keyword research and audience segmentation to optimize campaign targeting.
• Monitor, analyze, and report on performance metrics to measure the effectiveness of campaigns, providing actionable insights.
• Collaborate with the creative team to develop compelling ad copy and visuals that resonate with target audiences.
• Manage budgets and bids effectively, ensuring all campaigns are on track to meet financial objectives.
• Stay updated on the latest industry trends, tools, and technologies to continually innovate campaign strategies.
• Conduct A/B testing and experiment with new ad formats and placements.
• Build and maintain strong relationships with external vendors and platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in managing paid media campaigns.
• Proficient in using advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills with the ability to interpret data and transform it into actionable plans.
• Excellent communication and collaboration skills, with a team-oriented mindset.
• Strong understanding of digital marketing principles and best practices.
• Proficiency in spreadsheet software and analytics tools such as Google Analytics and Excel.

Technologies & Tools

The Paid Media Manager role utilizes a variety of technologies and tools including Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and reporting software such as Tableau or Data Studio. Familiarity with marketing automation tools and tracking pixels is also beneficial to enhance campaign performance analysis and audience engagement.

Ideal Candidates

The ideal candidate for the Paid Media Manager position is a data-driven individual who thrives in a fast-paced environment. They possess strong organizational skills and can manage multiple projects simultaneously. A creative mindset combined with analytical prowess is essential, enabling the candidate to craft strategic initiatives and assess their results effectively. A proactive and adaptable attitude, along with a deep understanding of digital marketing trends, will ensure success in this role.