Paid Media Manager - Remote US

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Written by AI from the job title and company, not by Directive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at Directive will be responsible for developing, implementing, and optimizing paid media strategies across various platforms to drive traffic, leads, and revenue for our clients. This role requires a deep understanding of digital marketing best practices, along with the ability to analyze data to make informed decisions. The manager will collaborate with cross-functional teams to ensure successful campaign execution and achieve desirable results within budget. The position is fully remote within the United States, providing an opportunity to work in a dynamic environment while contributing to the growth and success of our clients.

Job Responsibilities

• Design and oversee paid media strategies for various digital platforms including Google Ads, Facebook Ads, and others.
• Conduct thorough keyword research and competitive analysis to identify opportunities for campaign improvement.
• Optimize and manage budgets while ensuring effective allocation to different channels.
• Track, analyze, and report on campaign performance, and provide actionable insights to enhance strategy.
• Collaborate with content creators and designers to develop compelling ad copy and creative assets.
• Stay updated with the latest trends and changes in the digital advertising landscape to ensure compliance and best practice adherence.
• Lead and mentor junior team members to foster their skills and development in paid media operations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in managing paid media campaigns.
• Proficiency in Google Ads, Facebook Ads Manager, and analytics tools such as Google Analytics.
• Strong analytical skills and experience with A/B testing methodologies.
• Excellent communication and collaboration skills, with a customer-centric mindset.
• Certifications in Google Ads and Facebook Blueprint are preferred.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools to carry out their responsibilities effectively. These include, but are not limited to, Google Ads for campaign management, Facebook Ads Manager for social media advertising, Google Analytics for performance tracking, and Excel for data analysis. Familiarity with project management tools such as Asana or Trello, as well as reporting tools to measure campaign success, will also be important in this role.

Ideal Candidates

The ideal candidate for the Paid Media Manager position possesses a strategic mindset combined with a hands-on approach to executing campaigns. They are data-driven, continually seeking ways to optimize performance, and are comfortable making decisions based on quantitative analysis. Strong interpersonal skills are essential for collaborating with multiple teams, while a proactive attitude towards learning and adaptability to new trends in the digital marketing sphere will be key characteristics that make someone successful in this role.