Paid Media Manager, Search

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager, Search at Seer Interactive will be responsible for developing, executing, and optimizing paid search campaigns that drive measurable results for our clients. This role requires a strategic thinker with a hands-on approach to managing campaigns across various platforms. The ideal candidate will leverage data-driven insights to develop innovative strategies, manage budgets, and collaborate with cross-functional teams to maximize the impact of our clients’ digital marketing efforts.

Job Responsibilities

• Develop and implement paid search strategies across multiple platforms, including Google Ads and Bing Ads.
• Conduct keyword research and competitive analysis to identify new growth opportunities.
• Monitor, analyze, and optimize campaign performance based on key performance indicators (KPIs).
• Manage budgets effectively, ensuring optimal allocation of resources to maximize ROI.
• Collaborate with the content and SEO teams to align paid search efforts with broader marketing goals.
• Prepare and present reports on campaign performance, providing insights and recommendations for improvement.
• Stay current with industry trends, changes, and best practices in paid search advertising.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 4+ years of experience in paid search campaign management.
• Proficient in Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication skills, both written and verbal.
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously.
• Experience with A/B testing and conversion rate optimization.

Technologies & Tools

This position will utilize various technologies and software tools essential for effective paid media management. Key tools include Google Ads Editor for campaign management, Google Analytics for performance tracking, SEMrush for competitive analysis, and spreadsheet software like Microsoft Excel or Google Sheets for data analysis. Familiarity with marketing automation tools and customer relationship management (CRM) systems will also be beneficial in streamlining campaign workflows and reporting.

Ideal Candidates

The ideal candidate for the Paid Media Manager, Search position at Seer Interactive will possess a strong blend of analytical skills, creativity, and strategic thinking. They should be detail-oriented, results-driven, and capable of adapting to a fast-paced environment. The candidate should also demonstrate a genuine passion for digital marketing and a desire to stay ahead of industry trends. Strong interpersonal skills and the ability to influence and collaborate with various stakeholders will be crucial to success in this role.