Paid Media Manager, Search

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

As a Paid Media Manager, Search at Seer Interactive, you will be responsible for developing and executing innovative paid media strategies that maximize return on investment (ROI) and drive traffic for our clients. You will oversee the creation, management, and optimization of paid search campaigns across various platforms, working closely with cross-functional teams to ensure alignment with client objectives and overall company goals. In this dynamic role, you will leverage data analytics to refine campaigns, generate reports, and provide actionable insights to enhance performance and achieve client success.

Job Responsibilities

• Develop and manage paid search campaigns across platforms such as Google Ads and Bing Ads.
• Conduct thorough keyword research to identify target opportunities and optimize ongoing campaigns.
• Collaborate with the analytics team to analyze data and generate insights for improving campaign performance.
• Monitor budget allocations and manage bids to maximize ROI while ensuring campaign efficiency.
• Create and present performance reports to clients, providing strategic recommendations for future campaigns.
• Stay updated on industry trends, tools, and best practices in paid search and digital marketing.
• Lead and mentor junior team members, fostering their professional development in digital marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience managing paid search campaigns.
• Proficiency in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with experience in data analysis tools like Google Analytics and Excel.
• Outstanding written and verbal communication skills for client interaction and reporting.
• Ability to work collaboratively in a fast-paced environment and meet tight deadlines.
• Certifications in Google Ads and Analytics are preferred.

Technologies & Tools

The Paid Media Manager, Search will work with a variety of technologies and tools essential for campaign management and optimization. This includes, but is not limited to, Google Ads, Bing Ads, Google Analytics, SEMrush, Optmyzr, and Excel for data analysis. Familiarity with project management tools such as Trello or Asana will also facilitate workflow and team collaboration.

Ideal Candidates

Ideal candidates for the Paid Media Manager, Search position will possess a passion for digital marketing and a proactive mindset. They should demonstrate strong problem-solving abilities and possess a meticulous attention to detail. Successful applicants will be effective communicators and strategic thinkers, enabling them to craft compelling campaigns while adapting rapidly to changing digital landscapes. A commitment to continuous learning and growth within the industry is also essential to thrive in this role at Seer Interactive.