Paid Media Manager, Search

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Written by AI from the job title and company, not by Seer Interactive, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Manager, Search at Seer Interactive will be pivotal in driving revenue growth through effective paid search strategies. You will be responsible for planning, executing, and optimizing paid search campaigns, while also providing insights and recommendations based on data analysis. The ideal candidate should possess a strong understanding of SEM practices, an analytical mindset, and a collaborative spirit, ensuring alignment with overall marketing goals and enhancing client relationships.

Job Responsibilities

• Develop and implement strategic paid search campaigns across various platforms to achieve client goals and KPIs.
• Conduct thorough keyword research and analysis to generate high-quality traffic to client websites.
• Monitor, analyze, and report on performance metrics to optimize campaign performance and ROI.
• Management of budgets, bids, and ad copy to maximize campaign effectiveness.
• Collaborate with cross-functional teams, including SEO, content, and design, to ensure cohesive marketing strategies.
• Stay updated with industry trends, changes in algorithms, and best practices to ensure competitive positioning.
• Mentor and train junior team members, fostering a culture of continuous learning and development.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience managing paid search campaigns, preferably in an agency setting.
• Strong proficiency in Google Ads and Microsoft Advertising platforms.
• Experience with analytics tools like Google Analytics and data interpretation for strategic decision-making.
• Excellent written and verbal communication skills.
• Ability to work independently as well as collaboratively within a team environment.
• Google Ads and Analytics certifications are a plus.

Technologies & Tools

The Paid Media Manager will utilize a variety of technologies and tools to ensure successful campaign management and optimization. Key tools include Google Ads and Microsoft Advertising for ad placement and bid management, Google Analytics for performance tracking and reporting, and various keyword research tools such as SEMrush and Ahrefs. Familiarity with project management tools like Asana or Trello and spreadsheet software for data analysis is also preferred.

Ideal Candidates

The ideal candidates for this position are detail-oriented individuals with a strong analytical mindset and a passion for digital marketing. They thrive in a fast-paced environment and possess exceptional problem-solving skills, enabling them to navigate complex challenges effectively. A collaborative spirit is essential, as the role demands frequent interaction with clients and team members. Additionally, candidates should demonstrate adaptability and a willingness to continuously learn and apply new industry strategies and technologies.