Paid Media Manager

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Written by AI from the job title and company, not by Shinola, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Paid Media Manager at Shinola will oversee the strategic planning, execution, and optimization of paid media campaigns across various digital channels. This role requires a deep understanding of digital advertising trends and platforms to effectively drive customer engagement and conversion. The successful candidate will collaborate closely with cross-functional teams including marketing, creative, and analytics to enhance brand visibility and ensure alignment with overall marketing strategies.

Job Responsibilities

• Develop and implement comprehensive paid media strategies that align with overall business objectives.
• Manage and optimize campaigns across platforms such as Google Ads, Facebook, and Instagram to drive traffic and increase conversion rates.
• Analyze performance metrics to assess effectiveness of campaigns and make data-driven adjustments accordingly.
• Collaborate with creative teams to produce engaging ad content reflective of the Shinola brand.
• Monitor industry trends and competitor activities to ensure competitiveness and innovation in campaign strategies.
• Prepare detailed performance reports and present insights to stakeholders to inform future campaign planning.
• Manage the paid media budget to ensure efficient allocation of resources and maximize return on investment (ROI).

Qualifications

• Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• A minimum of 3-5 years of experience in paid media management or digital marketing roles.
• Proficient in Google Ads, Facebook Ads Manager, and other digital advertising tools.
• Strong analytical skills with the ability to interpret data and translate trends into actionable strategies.
• Exceptional communication skills, both written and verbal, for effective collaboration and reporting.
• Experience managing budgets and making data-driven decisions to optimize campaign performance.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools, including but not limited to Google Analytics, SEMrush, Adobe Creative Suite, and social media advertising platforms such as Facebook and Instagram Ads. Use of marketing automation tools and customer relationship management (CRM) software will also be pertinent for campaign execution and tracking.

Ideal Candidates

The ideal candidate for the Paid Media Manager role is a results-driven individual with a passion for digital marketing and a strong eye for detail. They should possess excellent problem-solving skills and be able to think creatively to devise innovative strategies that enhance campaign performance. A collaborative spirit, combined with strong organizational skills and the ability to manage multiple projects, will set a candidate apart in this role at Shinola.