Paid Media Manager

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Written by AI from the job title and company, not by The Sage Group, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Sage Group is seeking a dedicated and results-driven Paid Media Manager to enhance our digital advertising efforts. The successful candidate will be responsible for developing, executing, and optimizing paid media campaigns across various platforms including search engines and social media. This role demands a strategic approach to managing budget allocations, understanding audience targeting, and ultimately driving performance to exceed KPIs. You will collaborate with cross-functional teams to align marketing strategies and contribute to business growth through innovative paid media solutions.

Job Responsibilities

• Develop and implement comprehensive paid media strategies across various digital platforms.
• Manage day-to-day execution, targeting, and optimization of paid campaigns.
• Analyze campaign performance data to identify trends and areas for improvement.
• Allocate and manage budgets effectively to maximize ROI across campaigns.
• Conduct A/B testing to refine ad creatives and messaging.
• Collaborate with content and design teams to produce compelling ad content.
• Monitor industry trends, emerging technologies, and competitive landscape to inform strategies.
• Prepare and present performance reports to stakeholders and recommend actionable improvements.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in paid media management or digital marketing.
• Strong knowledge of Google Ads, Facebook Ads, and other paid media platforms.
• Proficiency in web analytics tools, such as Google Analytics, and data interpretation.
• Experience with bid management tools and reports on digital ad performance.
• Exceptional analytical skills with the ability to derive insights from complex data.
• Effective communication and presentation skills, both written and verbal.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools to execute their responsibilities effectively. This includes platforms such as Google Ads, Facebook Ads Manager, Bing Ads, and programmatic ad buying platforms. Additionally, proficiency in analytics tools such as Google Analytics, Tableau, or similar software will be essential for tracking campaign performance and insights. Familiarity with content management systems and marketing automation tools will also enhance the manager's capabilities in optimizing paid media efforts.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at The Sage Group should possess a blend of creativity and analytical thinking. They should demonstrate an ability to think strategically while being detail-oriented to manage complex campaigns efficiently. A collaborative spirit is essential, as the role requires working closely with other teams and stakeholders. Excellent problem-solving skills, adaptability to changing market conditions, and a proactive approach to staying updated on digital marketing trends will be critical traits that contribute to success in this position.