Paid Media Manager

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Written by AI from the job title and company, not by True North Custom, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at True North Custom plays a pivotal role in the strategic planning, execution, and optimization of paid media campaigns. This individual will collaborate with cross-functional teams to drive brand awareness, lead generation, and conversion goals. The role demands analytical insights and data-driven decision-making to develop effective advertising strategies across various platforms. The ideal candidate will be responsible for managing budgets, analyzing performance metrics, and ensuring all campaigns effectively reach target audiences while generating a profitable return on investment.

Job Responsibilities

• Design, implement, and manage paid media campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and optimize campaign performance through A/B testing, keyword research, and audience segmentation strategies.
• Analyze performance data and generate reports to communicate findings and optimization recommendations to stakeholders.
• Manage and allocate advertising budgets, ensuring maximized efficiency and ROI on all spend.
• Stay up-to-date with industry trends and changes in paid media practices to effectively leverage new opportunities.
• Collaborate with creative teams to develop compelling ad copy and graphics that align with brand messaging and objectives.
• Conduct thorough competitive analysis to identify market trends and inform strategic decisions for campaign adjustments.
• Set measurable goals for campaigns and monitor progress against KPIs.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in paid media or digital marketing roles.
• Proficiency in using paid media platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
• Strong analytical skills and experience with analytics tools such as Google Analytics, SEMrush, or similar software.
• Excellent written and verbal communication skills with the ability to effectively present findings.
• Experience with budgeting and financial management associated with media spend.
• Knowledge of SEO principles and how they integrate with paid media strategies.

Technologies & Tools

The Paid Media Manager will utilize various technologies and tools essential for campaign management and analytics, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics, and SEMrush. Familiarity with marketing automation tools such as HubSpot or Marketo may also be beneficial, along with spreadsheet software for budget management and reporting.

Ideal Candidates

Ideal candidates for the Paid Media Manager position will possess a strategic mindset with a strong emphasis on data analysis and performance optimization. They should be proactive problem solvers with a keen eye for detail and a passion for staying at the forefront of digital marketing trends. A collaborative spirit and excellent interpersonal skills will be essential for fostering communication across departments and delivering of successful campaigns that align with True North Custom’s objectives. Candidates should be adaptable, willing to learn, and capable of thriving in a fast-paced, dynamic environment.