Paid Media Manager

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Written by AI from the job title and company, not by True North Custom, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at True North Custom plays a pivotal role in driving the company's paid media strategy and execution across various digital channels. This position involves developing, implementing, and optimizing campaigns to achieve specific business objectives while managing budgets and performance metrics. The ideal candidate will collaborate with cross-functional teams to enhance brand visibility and drive qualified traffic, ultimately contributing to overall marketing success.

Job Responsibilities

• Develop and manage paid media strategies across platforms including Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
• Conduct keyword research and competitive analysis to identify opportunities for growth.
• Set and manage campaign budgets, ensuring efficient spend and optimal ROI.
• Analyze performance metrics and produce detailed reports on campaign effectiveness, adjusting strategies as needed.
• Collaborate with the creative team to develop compelling ad copy and visuals that align with marketing objectives.
• Monitor industry trends and competitive landscape to stay abreast of best practices and emerging technologies.
• Conduct A/B testing and other experiments to optimize campaign performance and user engagement.
• Provide insightful recommendations for future media investment based on data-driven analysis.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in paid media management or digital marketing.
• Proficient in advertising platforms such as Google Ads, Facebook Ads Manager, and others.
• Strong analytical skills with experience in data analysis tools and reporting.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively within a team and manage multiple projects simultaneously.
• Certification in Google Ads, Bing Ads, or other relevant certifications is highly desirable.

Technologies & Tools

In this role, the Paid Media Manager will leverage various technologies and tools to enhance campaign management and optimization. Proficiency in Google Ads, Facebook Ads, SEMrush, and Google Analytics is essential for tracking performance and deriving insights. Familiarity with marketing automation platforms and CRM systems is also advantageous, as it aids in aligning paid media strategies with broader marketing initiatives.

Ideal Candidates

The ideal candidate for the Paid Media Manager position will possess a strategic mindset coupled with a passion for digital marketing. A proactive approach to problem-solving and a strong attention to detail are critical traits, alongside an analytical predisposition to make data-driven decisions. Successful candidates will be adaptable, embracing the ever-evolving nature of digital advertising, and exhibit strong leadership qualities to guide campaigns and influence team dynamics positively.