Paid Media Manager

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Written by AI from the job title and company, not by YogaWorks, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Manager at YogaWorks will be responsible for developing, executing, and optimizing paid media strategies across various digital platforms. This role will require a keen understanding of market dynamics, consumer behavior, and industry trends to ensure effective ad placements. The ideal candidate will work closely with the marketing team to enhance brand visibility and drive customer engagement through targeted paid media campaigns. Additionally, they will analyze campaign performance data to enhance future strategies and ensure ROI maximization.

Job Responsibilities

• Develop, implement, and manage comprehensive paid media strategies.
• Oversee daily operations of paid media efforts including budget management, campaign execution, and performance tracking.
• Conduct thorough research to identify target audiences and optimize campaign targeting for maximum conversion.
• Collaborate with the creative team to produce compelling ad content that resonates with target demographics.
• Continuously analyze and report on campaign performance metrics, making necessary adjustments to improve outcomes.
• Stay updated on industry trends and emerging technologies to innovate and enhance campaign strategies.
• Manage relationships with external vendors and advertising platforms to ensure alignment with company goals.

Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• 3-5 years of experience in paid media management, preferably in a digital marketing environment.
• Proficiency in using digital marketing platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Advertising.
• Strong analytical skills, with experience in data interpretation and conversion optimization.
• Exceptional communication skills, both written and verbal.
• Knowledge of SEO and content marketing strategies is a plus.

Technologies & Tools

The Paid Media Manager will be expected to utilize various digital marketing technologies and tools, including but not limited to Google Analytics, SEMrush, Hootsuite, and CRM software such as HubSpot. Familiarity with design tools such as Adobe Creative Suite for ad creation will also be advantageous. Knowledge of A/B testing tools is preferable for optimizing ad performance.

Ideal Candidates

The ideal candidate for the Paid Media Manager position at YogaWorks will possess a blend of creativity and analytical thinking, with a proven track record of driving successful paid media campaigns. They should be results-oriented, demonstrating a passion for digital marketing and an eagerness to explore innovative approaches to reach targeted audiences. Strong organizational and time management skills are essential, coupled with the ability to thrive in a fast-paced environment and work collaboratively within a team. A genuine interest in wellness and yoga will enhance the candidate's alignment with YogaWorks' brand ethos.