Paid Media Marketing Analytics Manager (Paid Channel Marketing Analytics & Measurement/Data Visualization/Building Campaign)

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Written by AI from the job title and company, not by Rangam, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Media Marketing Analytics Manager at Rangam will play a pivotal role in optimizing our paid channel marketing efforts through data-driven insights and strategic measurement approaches. This position requires a deep understanding of data visualization techniques and robust analytics frameworks that will enhance campaign performance and achieve business objectives. The successful candidate will lead the analytics efforts, ensuring that insights drive actionable strategies to maximize ROI across various paid media channels.

Job Responsibilities

• Lead the development and implementation of marketing analytics frameworks to measure the effectiveness of paid media campaigns.
• Analyze campaign performance metrics, providing meaningful recommendations to improve future initiatives.
• Create and maintain dashboards and reporting tools to visualize key performance indicators and insights.
• Collaborate with cross-functional teams to align campaigns with overall business strategies and marketing goals.
• Conduct A/B testing on paid media channels to assess campaign effectiveness and identify optimization opportunities.
• Manage data integrity and quality, ensuring accurate reporting and analytics processes.
• Stay updated with industry trends and emerging analytics tools to enhance measurement practices.

Qualifications

• Bachelor's degree in Marketing, Business, Data Analytics, or a related field.
• Minimum of 5 years of experience in marketing analytics, specifically with paid media campaigns.
• Proficiency in data visualization tools (such as Tableau, Power BI or Google Data Studio) and analytics platforms (like Google Analytics, Adobe Analytics).
• Strong understanding of digital marketing channels including SEM, social media advertising, and display advertising.
• Excellent analytical skills with the ability to interpret complex data sets and translate findings into actionable strategies.
• Advanced proficiency in Excel and statistical analysis tools.
• Experience with SQL or similar query languages is preferred.

Technologies & Tools

The Paid Media Marketing Analytics Manager will utilize a variety of technologies and tools to achieve campaign analysis and reporting objectives. Key software tools include Google Analytics for web traffic analysis, data visualization platforms such as Tableau and Power BI for reporting, as well as SQL for database querying. Other essential tools might include marketing automation platforms and A/B testing software to facilitate campaign experimentation.

Ideal Candidates

The ideal candidate for this position will possess a strong combination of analytical prowess and strategic thinking. They should be detail-oriented and capable of working under tight deadlines, while still delivering high-quality insights. Excellent communication skills will be crucial for articulating data-driven recommendations to diverse stakeholders. Additionally, a natural curiosity and passion for staying ahead of trends in marketing analytics will set a successful candidate apart, positioning them to drive impactful decisions within the organization.