Paid Media Marketing Analytics Manager

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Written by AI from the job title and company, not by Rangam, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Marketing Analytics Manager at Rangam will play a pivotal role in driving strategic paid media initiatives by leveraging data analytics to optimize campaign performance. This position entails managing a team of analysts, developing and implementing reporting frameworks, and interpreting complex datasets to inform marketing strategies. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment of goals and maximize the impact of paid media investments.

Job Responsibilities

• Lead the development and execution of analytics strategies for paid media channels, including but not limited to search, display, and social media.
• Oversee the collection, analysis, and interpretation of data to provide insights and recommendations to improve campaign performance.
• Design and implement comprehensive reporting solutions to track key performance metrics and ROI across all paid media programs.
• Manage a team of analysts, providing mentorship and support to foster their professional growth.
• Collaborate with marketing, creative, and product teams to align analytics objectives with overall business goals.
• Conduct A/B testing and other experimental designs to assess campaign effectiveness and guide future strategies.
• Stay current with industry trends and emerging technologies to continually refine media strategies and reporting tools.

Qualifications

• Bachelor's degree in Marketing, Business Analytics, Data Science, or a related field; Master's degree preferred.
• A minimum of 5 years of experience in paid media marketing analytics or a related role.
• Proficiency in data analysis tools such as Google Analytics, Adobe Analytics, or Tableau.
• Strong understanding of digital marketing principles, including PPC, SEO, and social media advertising.
• Exceptional analytical skills with the ability to interpret and communicate complex data findings to non-technical stakeholders.
• Experience with statistical analysis and reporting tools (e.g., SQL, Excel, R, Python) is highly desirable.
• Excellent leadership and team management skills.

Technologies & Tools

This position will utilize various technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, Google Analytics, Excel, Tableau, and statistical analysis software. Familiarity with marketing automation platforms and customer relationship management (CRM) systems is also advantageous for optimizing campaign tracking and performance measurement.

Ideal Candidates

The ideal candidate for the Paid Media Marketing Analytics Manager position is highly analytical, detail-oriented, and thrives in a fast-paced environment. They possess a strong strategic mindset and an innate ability to translate complex data into actionable insights. This individual is an excellent communicator who can effectively present findings to diverse audiences and rally cross-functional teams towards common marketing goals. Candidates with a collaborative spirit and a passion for data-driven marketing will excel in this role.