Paid Media Marketing Analytics Manager

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Written by AI from the job title and company, not by Rangam, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Marketing Analytics Manager at Rangam will play a critical role in driving the effectiveness of our digital marketing efforts through data-driven insights and strategic analysis. This position entails managing and optimizing paid media campaigns across various platforms, analyzing performance metrics, and providing actionable recommendations to enhance campaign performance. The ideal candidate will collaborate with cross-functional teams to ensure alignment with business objectives, while also developing comprehensive reports that support decision-making processes regarding budget allocation and campaign adjustments.

Job Responsibilities

• Analyze and report on the performance of paid media campaigns, utilizing various analytics tools to measure effectiveness.
• Develop and implement optimization strategies for paid media expenditures to maximize ROI.
• Collaborate with the marketing team to create effective ad copy and targeting strategies that align with customer demographics.
• Conduct competitor analysis to identify trends and opportunities in the paid media landscape.
• Manage budgets for paid media campaigns, ensuring appropriate allocation and usage of resources.
• Track and analyze key performance indicators (KPIs) to evaluate the success of campaigns and identify areas for improvement.
• Provide training and guidance to junior team members on best practices in paid media analytics.
• Stay updated with industry trends, emerging technologies, and changes to paid media platforms.

Qualifications

• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
• 3-5 years of experience in digital marketing analytics, particularly within paid media channels such as Google Ads and social media advertising.
• Strong proficiency in analytics tools such as Google Analytics, SEMrush, and Tableau.
• Solid understanding of PPC campaign management and performance metrics.
• Proven track record of successful campaign optimization that leads to increased return on investment.
• Excellent analytical and quantitative skills with attention to detail.
• Strong communication skills, both written and verbal, to effectively present findings and recommendations.

Technologies & Tools

In this role, the Paid Media Marketing Analytics Manager will utilize a variety of tools and technologies to execute campaigns effectively. This includes advanced analytics platforms like Google Analytics and Adobe Analytics, advertising management tools such as Google Ads and Facebook Ads Manager, as well as visualization software like Tableau and Power BI. Proficiency with spreadsheet software like Microsoft Excel for data manipulation and reporting is also essential.

Ideal Candidates

The ideal candidate for the Paid Media Marketing Analytics Manager position possesses a profound passion for data analytics and digital marketing strategies. They should be highly analytical, able to think critically and solve complex problems while showing a strong attention to detail. Excellent communication skills are essential, as the role requires collaboration with various teams across the organization. Successful candidates will be adaptable, eager to learn new technologies, and proactive in seeking optimization opportunities within campaigns, displaying a results-driven mindset to enhance performance continually.