Paid Media Marketing Manager

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Written by AI from the job title and company, not by HubSpot, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Marketing Manager at HubSpot will be responsible for developing, implementing, and managing paid advertising strategies across multiple platforms to drive customer acquisition and brand awareness. This role will involve analyzing campaign performance, optimizing ad spend, and collaborating with cross-functional teams to ensure alignment with overall marketing objectives. The ideal candidate will possess a blend of creativity and analytical skills, reflecting an understanding of both the art and science of digital marketing.

Job Responsibilities

• Design and execute comprehensive paid media campaigns across various platforms including Google Ads, Facebook, LinkedIn, and others.
• Analyze campaign performance data and metrics to optimize advertising spend and improve overall effectiveness.
• Collaborate with the content and design teams to develop compelling ad copy and creative assets.
• Conduct market research and competitive analysis to identify opportunities and trends in paid media.
• Manage budgets, set campaign KPIs, and report on performance to stakeholders on a regular basis.
• Utilize A/B testing and multivariate testing to refine messaging and targeting strategies.
• Stay updated with industry trends, tools, and technologies relevant to paid media marketing.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in paid media marketing, preferably in a B2B environment.
• Strong knowledge of PPC campaigns, programmatic buying, and other paid media platforms.
• Proficiency in using analytics tools such as Google Analytics, SEMrush, and reporting software.
• Demonstrated ability to analyze data and derive actionable insights.
• Exceptional communication skills, both written and verbal.
• Certifications in Google Ads or Facebook Blueprint are a plus.

Technologies & Tools

The Paid Media Marketing Manager will leverage an array of software and platforms to execute their responsibilities effectively. This includes Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, Google Analytics for data tracking and analysis, as well as utilizing marketing automation tools such as HubSpot. Familiarity with SEO tools like SEMrush and social media analytics platforms will also be beneficial for performance evaluation and strategy development.

Ideal Candidates

Ideal candidates for this position will exhibit strong analytical thinking combined with a creative approach to problem-solving. They should possess a deep understanding of digital marketing principles, specifically in paid advertising. A passion for continuous learning and adapting to new industry trends is essential. Additionally, successful candidates will have excellent interpersonal skills, enabling them to effectively collaborate with various teams and stakeholders within the organization.