Paid Media Marketing Manager

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Written by AI from the job title and company, not by The Trevor Project, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Media Marketing Manager at The Trevor Project will be responsible for developing, implementing, and managing advanced paid media strategies to drive awareness and engagement for the organization. This role will oversee advertising campaigns across multiple platforms, analyze performance data, and work closely with cross-functional teams to align marketing activities with overall organizational objectives. The successful candidate will demonstrate a strong understanding of digital marketing trends, performance marketing metrics, and possess creative problem-solving abilities to maximize campaign effectiveness.

Job Responsibilities

• Develop and execute comprehensive paid media strategies across various platforms such as Google Ads, Facebook, Instagram, and others.
• Analyze and report on campaign performance, providing actionable insights and recommendations for optimizations.
• Collaborate with the content and creative teams to produce compelling ad copy and visuals that resonate with The Trevor Project’s target audience.
• Manage budgets for paid campaigns, ensuring optimal allocation of resources and adherence to fiscal limits.
• Stay current with industry trends and platform updates to ensure that strategies remain ahead of the curve.
• Work alongside the analytics team to track key performance indicators (KPIs) and analyze data for continuous improvement.
• Lead the testing of new advertising formats, targeting options, and promotional strategies to assess their viability within the organization.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of experience in paid media management or digital marketing roles.
• Proficiency in key digital marketing platforms, including but not limited to Google Ads, Facebook Ads, and programmatic advertising tools.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Excellent written and verbal communication skills, with a focus on creative and persuasive messaging.
• Experience managing budgets and optimizing campaigns for maximum ROI.
• Passion for LGBTQ+ advocacy and understanding of The Trevor Project's mission.

Technologies & Tools

The Paid Media Marketing Manager will utilize a range of technologies and tools to effectively manage campaigns and analyze results. This includes but is not limited to advertising platforms such as Google Ads and Facebook Ads Manager, analytic tools like Google Analytics, and project management software to coordinate efforts with cross-functional teams. Familiarity with A/B testing software and customer relationship management systems is also beneficial to support comprehensive marketing strategies.

Ideal Candidates

The ideal candidates for the Paid Media Marketing Manager position will possess a blend of creativity and analytical thinking, allowing them to craft effective campaigns while also evaluating performance metrics. They should demonstrate a proactive approach to learning and adapting to new digital marketing trends, coupled with a strong passion for LGBTQ+ advocacy. Excellent collaboration skills are critical, as the manager will need to work effectively within a diverse team to achieve common goals. Candidates should be results-oriented and possess the ability to thrive in a fast-paced, mission-driven environment.