Paid Search Manager

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Written by AI from the job title and company, not by Aquent, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Search Manager at Aquent will be responsible for developing, implementing, and optimizing paid search strategies to drive measurable results against our clients' business objectives. This role requires a strong analytical mindset with the ability to manage multiple campaigns across various platforms while ensuring alignment with broader marketing efforts. The Paid Search Manager will collaborate with cross-functional teams, analyzing data to optimize performance, mitigate risks, and seize opportunities for improvement.

Job Responsibilities

• Develop and manage comprehensive paid search strategies across platforms such as Google Ads and Bing Ads.
• Conduct keyword research and maintain an organized list of keywords to enhance campaign performance.
• Monitor and optimize ad copy, targeting, bidding, and budget management in alignment with client goals.
• Analyze performance data and generate reports to track effectiveness, providing actionable insights and recommendations.
• Collaborate with the marketing team to create cohesive marketing strategies that enhance brand visibility and sales.
• Stay updated on industry trends, algorithm changes, and best practices to ensure campaigns remain competitive.
• Manage relationships with third-party vendors and agencies to support campaign strategies and execution.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid search marketing, preferably in an agency setting.
• Proficient in Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills with the ability to interpret data and generate insights effectively.
• Excellent written and verbal communication skills.
• Experience with bid management software and A/B testing methodologies.
• Ability to multitask and manage projects with tight deadlines while maintaining high-quality output.

Technologies & Tools

In this role, the Paid Search Manager will utilize various technologies and tools, including Google Ads, Bing Ads, Google Analytics, SEMrush, and third-party bid management and reporting tools. Familiarity with keyword research tools and A/B testing platforms is also essential to execute effective search strategies and optimize campaign performance.

Ideal Candidates

The ideal candidate for the Paid Search Manager position at Aquent possesses a results-driven mindset, demonstrating a proven track record of managing successful paid search campaigns. They are analytical thinkers who enjoy problem-solving and can effectively communicate complex data insights to non-technical stakeholders. Strong organizational and time-management skills are essential, along with the ability to adapt to rapid changes in a fast-paced environment. Furthermore, candidates should exhibit a collaborative nature, thriving in team-oriented settings while being able to take initiative and work independently.