Paid Search Manager (Fully Remote)

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Written by AI from the job title and company, not by Taroko, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Search Manager at Taroko, you will play a crucial role in developing and executing comprehensive paid search strategies to drive online traffic, increase brand visibility, and optimize advertising spend. You will lead and manage all aspects of paid search campaigns, ensuring alignment with broader marketing objectives. This fully remote position provides the opportunity to leverage analytical skills and creativity to deliver measurable results, while collaborating with a dynamic team of marketing professionals.

Job Responsibilities

• Develop, implement, and manage paid search campaigns across various platforms such as Google Ads and Bing Ads.
• Conduct keyword research, ad copywriting, and A/B testing to optimize campaign performance.
• Analyze performance data and generate reports to identify trends, insights, and areas for improvement.
• Monitor and manage budget allocations, ensuring adherence to forecast and optimization of ROI.
• Stay updated on industry trends, algorithm changes, and competitive landscape to refine strategies.
• Collaborate with cross-functional teams including SEO, content, and analytics to enhance overall digital marketing efforts.
• Provide training and support to junior team members to improve overall departmental performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience managing PPC campaigns with a proven track record of driving results.
• Strong understanding of search engine marketing principles and best practices.
• Proficiency in Google Ads, Bing Ads, Google Analytics, and other relevant tools.
• Excellent analytical skills, with the ability to translate data into actionable insights.
• Outstanding communication and interpersonal skills.
• Detail-oriented with strong time management and organizational abilities.

Technologies & Tools

In this position, you will utilize a variety of technologies and tools to enhance your capabilities in managing paid search campaigns effectively. Familiarity with Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing tools is essential. Additionally, you will leverage reporting tools and Excel for data analysis and insights generation, ensuring that campaigns meet performance benchmarks and strategic goals.

Ideal Candidates

The ideal candidate for the Paid Search Manager position at Taroko is someone who is results-driven and possesses a strong analytical mindset. You should be proactive, adaptable, and comfortable working in a fast-paced remote environment. Creativity and a willingness to experiment with different strategies are key traits, along with the ability to communicate effectively and collaborate with diverse teams. Having a passion for digital marketing and keeping abreast of industry changes will further contribute to your success in this role.