Paid Search Manager

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Written by AI from the job title and company, not by Hawke Media, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search Manager at Hawke Media plays a vital role in developing and executing effective paid search strategies to optimize client campaigns. This position is responsible for managing all aspects of paid search, including campaign setup, budgeting, and performance analysis. The Paid Search Manager will collaborate with cross-functional teams to enhance online visibility and drive measurable results, ensuring that client objectives are met with precision and creativity.

Job Responsibilities

• Develop, implement, and optimize paid search strategies across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research to identify target keywords and refine ad copy for improved performance.
• Monitor and analyze campaign performance metrics and adjust strategies as needed to meet client goals.
• Manage budgets and allocate spend effectively to maximize return on investment (ROI).
• Perform A/B testing on ad creatives and landing pages to enhance conversion rates.
• Collaborate with the content and design teams to ensure cohesion between ads and landing pages.
• Stay updated on latest trends and algorithm updates in paid search to maintain competitive edge.
• Provide regular reporting and insights to clients and internal stakeholders regarding campaign performance.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in managing paid search campaigns, preferably in an agency environment.
• Proficiency with Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with the ability to interpret complex data and draw actionable insights.
• Experience with tools such as Google Analytics, SEMrush, or similar analytics software.
• Excellent communication and interpersonal skills, with a focus on client relations.
• Strong organizational skills and ability to manage multiple projects simultaneously.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools to effectively manage paid search campaigns. Key tools include Google Ads for campaign management, Google Analytics for performance analysis, SEMrush for SEO insights, and various reporting tools to track metrics and generate reports. Familiarity with project management tools such as Asana or Trello may also be beneficial for optimizing workflow and team collaboration.

Ideal Candidates

Ideal candidates for the Paid Search Manager position are those who possess a strong analytical mindset paired with creativity in problem-solving. They are detail-oriented, able to work independently as well as within a team, and demonstrate excellent communication skills. A successful candidate will stay abreast of industry trends and possess a passion for digital marketing. They should also exhibit a proactive attitude toward managing client relationships and driving campaign success.