Paid Search Manager

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Written by AI from the job title and company, not by Heartland, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Search Manager at Heartland will be responsible for leading and managing our paid search strategy, ensuring our advertising goals are met effectively and efficiently. This role involves analyzing campaign performance, optimizing bidding strategies, and collaborating with cross-functional teams to enhance overall search marketing outcomes. The ideal candidate will have a deep understanding of the digital advertising landscape and be adept at leveraging data-driven insights to drive account growth and maximize ROI.

Job Responsibilities

• Develop and implement comprehensive paid search strategies across various platforms including Google Ads and Bing Ads.
• Conduct regular keyword research and competitor analysis to identify new opportunities for growth.
• Monitor, analyze, and report on campaign performance metrics, making adjustments as necessary to achieve targeted results.
• Manage daily campaign budgets and bids, ensuring optimal allocation of funds across accounts.
• Collaborate with marketing and creative teams to produce compelling ad copy and landing pages that enhance conversion rates.
• Stay updated with industry trends and best practices, continuously testing new strategies to improve ad performance.
• Train and mentor junior team members on paid search best practices and emerging industry tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in paid search management, preferably in an agency or in-house marketing environment.
• Proficiency in Google Ads, Bing Ads, and Google Analytics, with relevant certifications highly preferred.
• Strong analytical skills with experience in data analysis and reporting tools.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Detail-oriented and highly organized, with the ability to manage multiple campaigns and deadlines simultaneously.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools to execute and analyze campaigns effectively. Key tools include Google Ads and Bing Ads for campaign management, Google Analytics for performance tracking, SEMrush or Ahrefs for keyword research, and Excel or other data visualization tools for reporting and analysis. Familiarity with marketing automation platforms is also beneficial.

Ideal Candidates

Ideal candidates for the Paid Search Manager position will possess a passion for digital marketing and a proactive approach to problem-solving. They should exhibit a strong analytical mindset and the ability to interpret data for decision-making. Moreover, the successful candidate should demonstrate excellent project management skills, adaptability to changing market conditions, and a collaborative spirit that fosters teamwork and innovation within the organization.