Paid Search Manager, Media Services

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Written by AI from the job title and company, not by New Engen, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Search Manager at New Engen, Inc. will play a crucial role in developing and optimizing search engine marketing strategies that align with our clients’ business objectives. This position is responsible for managing a portfolio of paid search campaigns, analyzing performance metrics, and implementing data-driven insights to enhance online visibility and drive traffic. The ideal candidate will possess a deep understanding of SEM best practices, as well as the ability to collaborate effectively with cross-functional teams to deliver exceptional results.

Job Responsibilities

• Develop, implement, and manage paid search campaigns across multiple platforms, including Google Ads and Bing Ads.
• Conduct keyword research and competitive analysis to identify opportunities for campaign growth.
• Monitor and analyze campaign performance metrics to optimize spend and ROI.
• Create and manage ad copy, extensions, and landing pages to improve click-through rates and conversion rates.
• Collaborate with the analytics team to track and report on KPIs and campaign effectiveness.
• Stay updated on industry trends and algorithm changes to ensure compliance and best practices.
• Provide recommendations for account structure optimizations based on comprehensive audits.
• Lead strategic meetings with clients to discuss campaign results and future strategies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in managing paid search campaigns, ideally in an agency environment.
• Proficiency in Google Ads, Bing Ads, and associated analytics tools.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Excellent communication and presentation skills.
• Experience with A/B testing and optimization best practices.
• Google Ads Certification is preferred.

Technologies & Tools

The Paid Search Manager will utilize a range of technologies and tools essential for campaign management and analysis, including but not limited to Google Ads, Microsoft Advertising, Google Analytics, SEMrush, and additional market research and analytics software to track performance and guide strategic decisions.

Ideal Candidates

The ideal candidate for the Paid Search Manager position at New Engen, Inc. will possess a strategic mindset combined with a hands-on approach to campaign management. They will demonstrate excellent problem-solving skills, a passion for data analysis, and a strong desire to achieve results. Additionally, effective teamwork and the ability to articulate insights and strategies clearly to both internal teams and clients are essential for success in this role. Candidates should also embody a proactive attitude and a commitment to continuous learning to adapt to the evolving digital landscape.