Paid Search Manager

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Written by AI from the job title and company, not by Quote.com, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Search Manager at Quote.com, you will play a pivotal role in developing, executing, and optimizing our paid search marketing strategies. Your expertise will drive customer acquisition and revenue growth through effective management of PPC campaigns across various platforms. You will collaborate closely with cross-functional teams to enhance our online presence and ensure alignment with broader marketing strategies. With a data-driven approach, you will analyze performance metrics to continuously refine our advertising initiatives and maximize ROI.

Job Responsibilities

• Develop, implement, and manage paid search campaigns that align with company goals and objectives.
• Conduct keyword research, selection, and bidding strategies to optimize campaign performance.
• Monitor and analyze campaign performance, including costs, clicks, and conversion metrics, to tweak strategies as needed.
• Collaborate with creative teams to develop compelling ad copy and landing pages.
• Maintain budget management and forecasting to achieve desired outcomes within allocated spend.
• Generate reports on campaign performance and present findings and recommendations to stakeholders.
• Stay current with industry trends and emerging technologies and apply best practices in paid search marketing.
• Perform A/B testing on ads and landing pages to continually improve conversion rates.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in paid search marketing or digital advertising.
• Proficiency with Google Ads and Bing Ads, as well as other PPC platforms.
• Strong analytical skills and experience with analytics tools, such as Google Analytics.
• Excellent communication and interpersonal skills for team collaboration.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Experience working with budgets and forecasting for digital marketing campaigns.

Technologies & Tools

The Paid Search Manager will leverage a variety of tools to optimize campaigns and analyze performance. Key technologies include Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing software. Familiarity with Excel for data manipulation and reporting is also essential. The role may also require the use of project management tools to collaborate with team members and track campaign progress.

Ideal Candidates

The ideal candidates for the Paid Search Manager position will have a passion for digital marketing and a strong analytical mindset. They are proactive learners who can adapt to changing market conditions and who thrive in a data-driven environment. Excellent problem-solving skills and creativity in developing online marketing strategies are essential. Candidates should also exhibit strong leadership qualities, be collaborative team players, and possess the ability to communicate insights effectively to stakeholders.