Paid Search Manager – Remote – Dallas, Texas - $100,000!

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Job Overview

The Paid Search Manager at R2 Global is responsible for developing and executing paid search strategies that enhance online visibility and drive significant traffic to our digital platforms. This role involves continuous optimization of campaigns to achieve the best possible return on investment. The successful candidate will work collaboratively with cross-functional teams, conduct in-depth research and analyses, and stay abreast of industry trends to effectively manage budgets and optimize campaign performance. This remote position is ideal for a data-driven professional who is passionate about digital marketing and ready to make a substantial impact.

Job Responsibilities

• Develop, manage, and optimize paid search campaigns across various platforms including Google Ads and Bing Ads.
• Perform keyword research and analysis to enhance campaign effectiveness and maximize ROI.
• Monitor and evaluate campaign performance metrics while preparing regular reports and analyses for stakeholders.
• Implement A/B testing strategies to ensure continual performance improvement.
• Collaborate with internal teams to align paid search initiatives with overall marketing strategies.
• Manage budget allocations and ensure efficient expenditure across all campaigns.
• Stay updated with industry trends, algorithm updates, and competitor strategies to maintain a competitive edge.
• Continuously optimize landing pages and website content to improve quality scores and conversion rates.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in managing paid search campaigns.
• Proficiency in Google Ads, Bing Ads, Google Analytics, and other digital marketing tools.
• Strong analytical skills with proficiency in data-driven decision-making.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a collaborative team.
• Certifications in Google Ads or Bing Ads are preferred.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools to enhance campaign performance, including Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and various A/B testing platforms. Familiarity with project management software and reporting tools is also beneficial for tracking campaign progress and results.

Ideal Candidates

Ideal candidates for the Paid Search Manager position possess a blend of strategic thinking and attention to detail. They are data-savvy individuals who can derive insights from complex datasets and apply them to improve campaign performance. A passion for digital marketing, strong communication skills, and the ability to adapt quickly to changing market conditions are essential attributes. Furthermore, candidates should demonstrate a continuous desire to learn and stay ahead of industry trends, contributing to their own growth as well as the success of the company.