Paid Search Manager (Remote)

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Written by AI from the job title and company, not by Weedmaps, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search Manager at Weedmaps will be responsible for developing, implementing, and optimizing PPC strategies to drive traffic and conversions for our platform. This individual will manage our paid search campaigns across various channels, analyze performance metrics, and collaborate with cross-functional teams to ensure alignment with business objectives. The ideal candidate will possess strong analytical skills, a deep understanding of SEM practices, and the ability to communicate effectively with both technical and non-technical stakeholders.

Job Responsibilities

• Develop and execute paid search marketing strategies that align with company goals and objectives.
• Conduct keyword research and analysis to identify high-performing keywords and ad groups.
• Manage and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media.
• Monitor daily performance metrics and conduct A/B testing to improve campaign effectiveness.
• Analyze user behavior data to inform campaign optimizations and improve the customer journey.
• Provide regular performance reports and insights to stakeholders, outlining actionable recommendations.
• Collaborate with creative teams to develop ad copy and landing pages that increase conversion rates.
• Stay updated on industry trends, platform updates, and changes in search engine algorithms.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5+ years of experience managing paid search campaigns, preferably in a digital marketing role.
• Proficiency in Google Ads, Bing Ads, and analytics platforms such as Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional organizational and project management abilities.
• Excellent communication skills, both verbal and written.
• Familiarity with SEO best practices and digital marketing principles is a plus.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools, including Google Ads, Bing Ads, Google Analytics, SEMrush, and various A/B testing tools. Familiarity with project management software and CRM platforms is also advantageous for streamlining marketing campaigns and collaboration efforts.

Ideal Candidates

The ideal candidate for the Paid Search Manager position possesses a strong blend of technical expertise and creative flair. They are results-driven, highly motivated, and enjoy working in a fast-paced environment. A good fit will exhibit strong problem-solving skills, attention to detail, and a passion for continuous learning. They should also be able to adapt to changing priorities and maintain composure under pressure, ensuring that Weedmaps remains a leader in the digital marketing space within the cannabis industry.