Paid Search Manager, Retail PPC

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Job Overview

As a Paid Search Manager specializing in Retail PPC at 24 Seven Talent, you will be responsible for devising and executing comprehensive paid search strategies aimed at driving significant traffic and revenue growth through various online platforms. You will oversee all aspects of campaign management, from keyword research and bidding strategies to performance analysis and optimization, ensuring that our retail clients achieve their advertising goals efficiently and effectively. This role requires a proactive approach to monitoring and adjusting campaigns, as well as collaborating closely with cross-functional teams to align efforts with broader business objectives.

Job Responsibilities

• Develop and implement PPC strategies for various retail clients based on their specific needs and market trends.
• Conduct thorough keyword research to identify high-performance keywords and optimize existing campaigns.
• Monitor campaign performance, analyze data, and provide actionable insights to improve ROI.
• Manage budgets and bids for multiple campaigns, ensuring optimal allocation of resources.
• Create and A/B test ad copies, landing pages, and extensions to enhance conversion rates.
• Collaborate with the analytics team to track and report on relevant KPIs and performance metrics.
• Stay updated on industry trends and changes in PPC platforms to maintain competitive advantage.
• Provide training and mentorship to junior team members on PPC best practices and tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum 3 years of experience managing PPC campaigns, preferably in a retail environment.
• Proficient in Google Ads and Bing Ads, with certifications preferred.
• Strong analytical skills with a data-driven approach to campaign optimization.
• Experience with PPC management tools such as SEMrush, Marin Software, or similar platforms.
• Excellent communication and collaboration skills, with the ability to work in a team-oriented environment.
• Detail-oriented with strong organizational and project management capabilities.

Technologies & Tools

The Paid Search Manager will utilize various technologies and tools to optimize campaigns and analyze performance. These include Google Ads, Bing Ads, Google Analytics, and PPC management software such as SEMrush or Marin Software. Familiarity with Excel and reporting tools for data analysis is also essential, as well as using A/B testing tools to enhance ad effectiveness.

Ideal Candidates

The ideal candidate for the Paid Search Manager position is someone who demonstrates a strong analytical mindset paired with creativity in developing ad strategies. A successful individual will be highly organized, detail-oriented, and possess the ability to adapt to changing market dynamics swiftly. Passion for data-driven decision-making and a commitment to achieving high performance in a fast-paced retail environment will set candidates apart. Strong interpersonal skills will help facilitate collaboration with team members and clients alike, enabling positive outcomes and effective management of expectations.