Paid Search Manager

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Written by AI from the job title and company, not by Select Source International, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search Manager at Select Source International will be responsible for developing, implementing, and managing pay-per-click (PPC) advertising campaigns across various platforms. This role demands a strategic thinker who can analyze performance metrics to optimize return on investment (ROI) while ensuring that marketing goals are met. The ideal candidate will lead a team in executing campaigns, conducting keyword research, and adjusting strategies based on data insights to maximize visibility and profitability.

Job Responsibilities

• Develop and implement effective paid search strategies to enhance online visibility and profitability.
• Manage daily operations of PPC campaigns across various platforms including Google Ads, Bing Ads, and social media.
• Conduct keyword research and competitive analysis to identify new opportunities for growth.
• Monitor and optimize campaign performance based on key performance indicators (KPIs) and budget constraints.
• Collaborate with the marketing team to align PPC strategies with overall marketing objectives.
• Prepare and present performance reports to stakeholders, highlighting insights and recommendations.
• Stay updated on industry trends and best practices to ensure the effectiveness of PPC campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 3-5 years of experience in paid search management or digital marketing.
• Proficient in Google Ads, Bing Ads, and other PPC platforms.
• Strong analytical skills with the ability to interpret data and formulate actionable strategies.
• Working knowledge of SEO and SEM principles.
• Experience with analytics tools such as Google Analytics, SEMrush, or similar.
• Excellent communication and presentation skills.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools to manage PPC campaigns effectively. This includes Google Ads for campaign setup and management, Bing Ads for additional advertising reach, and Google Analytics for performance tracking. Other tools such as SEMrush or Moz may be employed for keyword research and competitive analysis. Proficiency in Excel will also be essential for data manipulation and reporting purposes.

Ideal Candidates

The ideal candidates for the Paid Search Manager position will possess a blend of creativity and analytical thinking. They will exhibit strong leadership capabilities and a proactive approach to problem-solving, with a keen eye for detail and a passion for digital marketing. Candidates should be adaptable to a fast-paced work environment and have a proven track record of managing successful PPC campaigns, demonstrating their ability to drive results and contribute to the overall success of the marketing team.