Paid Search Manager (SEM-PPC)

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Job Overview

The Paid Search Manager (SEM-PPC) at Gen3 Marketing will be responsible for the strategic planning, execution, and optimization of paid search campaigns across various platforms. This role requires a keen analytical mindset to interpret data, enhance campaign performance, and ensure optimal return on investment (ROI). The successful candidate will collaborate with cross-functional teams to align marketing strategies, oversee budget management, and implement innovative solutions to drive traffic and conversion rates. This position also demands a proactive approach to stay updated with industry trends and search engine algorithms.

Job Responsibilities

• Develop and manage PPC campaigns on platforms such as Google Ads and Bing Ads.
• Perform ongoing keyword research and bid management.
• Analyze campaign performance data and prepare detailed reports outlining insights and suggestions for improvement.
• Implement A/B testing for ad copy, landing pages, and targeting strategies to enhance overall effectiveness.
• Manage monthly budgets and ensure campaigns are delivered within budgetary limits.
• Collaborate with SEO and content teams to create integrated marketing strategies.
• Stay informed about the latest trends in pay-per-click marketing and make data-driven recommendations for strategy adjustments.
• Utilize analytical tools to track and optimize key performance indicators (KPIs).

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• A minimum of 3 years of experience in managing paid search campaigns.
• Proficiency in Google Ads, Bing Ads, and Google Analytics.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience with bid management tools and reporting solutions.
• Excellent communication and collaboration skills.
• Industry certification in Google Ads or relevant fields is preferred.

Technologies & Tools

The Paid Search Manager will utilize a variety of technologies and tools in this role, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and various bid management platforms. Familiarity with A/B testing software, conversion tracking tools, and marketing automation platforms will also be beneficial in optimizing the performance of paid search campaigns.

Ideal Candidates

Ideal candidates for the Paid Search Manager position at Gen3 Marketing will possess a results-driven attitude and an analytical mindset. They should exhibit creativity in campaign strategy and execution while remaining detail-oriented. Strong problem-solving skills, the ability to work independently, and a collaborative spirit are essential. A genuine passion for digital marketing, adaptability to changing environments, and commitment to continuous improvement will set successful candidates apart in this dynamic role.