Paid Search Manager (SEM-PPC)

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Job Overview

The Paid Search Manager (SEM-PPC) at OAK Digital will be responsible for developing, implementing, and managing paid search strategies to drive qualified traffic and optimize conversions across various platforms. This role entails conducting in-depth keyword research, creating high-performing ad copy, monitoring campaign performance, and delivering reports to senior management. The Paid Search Manager will work collaboratively with cross-functional teams to align strategies with overarching business objectives and ensure maximum ROI from all paid search initiatives.

Job Responsibilities

• Develop and implement SEM strategies to achieve targeted performance metrics.
• Conduct extensive keyword research and analysis to identify high-potential opportunities.
• Write compelling ad copy that captivates target audiences and aligns with brand messaging.
• Monitor, analyze, and optimize PPC campaigns across Google Ads, Bing Ads, and other platforms.
• Manage and allocate budgets efficiently while maximizing ROI.
• Generate performance reports and present insights to stakeholders.
• Stay updated on industry trends, competitor strategies, and emerging technologies.
• Collaborate with the content team to align PPC efforts with content strategy.
• Conduct A/B testing to determine the effectiveness of ad variations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3 years of experience in PPC management, specifically within SEM environments.
• Proficient in Google Ads and Bing Ads management, including advanced functions.
• Strong analytical skills and experience with analytics tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively within a team environment.
• Certifications in Google Ads and Google Analytics are highly preferred.

Technologies & Tools

The Paid Search Manager will utilize a variety of tools and technologies to effectively manage and analyze PPC campaigns, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, Ahrefs, and various ad copy testing platforms. Familiarity with marketing automation tools and CRM systems is also beneficial for this role.

Ideal Candidates

Ideal candidates for the Paid Search Manager position will possess strong analytical capabilities combined with creative thinking. They should be detail-oriented, results-driven, and able to work under pressure while managing multiple campaigns simultaneously. A proactive mindset and the ability to adapt to rapidly changing environments are crucial. Furthermore, candidates should have a strong passion for digital marketing and a continuous desire to learn and apply new strategies and technologies in paid search advertising.