Paid Search Manager

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Written by AI from the job title and company, not by The Hired Guns, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Hired Guns is seeking a detail-oriented and strategic Paid Search Manager who will be responsible for the development and execution of paid search marketing campaigns. The ideal candidate will possess a robust understanding of PPC strategies, manage budgets effectively, and ensure optimal performance through continuous monitoring and analysis. The Paid Search Manager will collaborate closely with the marketing team to drive traffic, improve conversion rates, and ultimately contribute to overall business objectives.

Job Responsibilities

• Develop, implement, and manage comprehensive PPC strategies across various platforms including Google Ads and Bing Ads.
• Conduct keyword research and competitive analysis to identify high-value opportunities.
• Monitor and optimize campaigns for performance, adjusting bids, targeting, and ad copy as necessary.
• Analyze performance data to generate insights and reports that will inform strategic decision-making.
• Manage and allocate a budget across various campaigns, ensuring maximum ROI.
• Collaborate with cross-functional teams including SEO, content, and social media to align paid initiatives with broader marketing goals.
• Stay up-to-date with industry trends and platform developments to keep campaigns innovative and effective.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• A minimum of 3-5 years of experience managing paid search campaigns.
• Proven track record of achieving and exceeding key performance metrics.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Familiarity with A/B testing methodologies and conversion rate optimization strategies.
• Excellent communication skills and the ability to work collaboratively with a diverse team.
• Google Ads certification is highly preferred.

Technologies & Tools

The Paid Search Manager will be expected to utilize a variety of technologies and tools to enhance campaign performance and reporting, including but not limited to Google Ads, Bing Ads, Google Analytics, SEMrush, and Excel for data analysis. Familiarity with marketing automation and CRM platforms will also be advantageous to streamline processes and improve efficiency.

Ideal Candidates

The ideal candidate for the Paid Search Manager position will possess a strategic mindset coupled with a detail-oriented approach to campaign management. They should be analytical, data-driven, and enjoy staying ahead of industry trends to enhance campaign performance. Excellent problem-solving skills, strong communication abilities, and a collaborative spirit will further ensure success in this dynamic role at The Hired Guns.