Paid Search Manager - US or Canada - 100% Remote

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Written by AI from the job title and company, not by Hostaway, so some details may not match this job. The employer's own page has the real description.

Job Overview

As a Paid Search Manager at Hostaway, you will be responsible for developing and executing paid search strategies that drive traffic, conversions, and revenue across our online platforms. This role demands a strong analytical mindset, creativity, and the ability to translate marketing goals into actionable PPC campaigns. You will collaborate with various teams to optimize the performance of paid search channels while managing budgets and ensuring a positive return on investment.

Job Responsibilities

• Develop, implement, and manage comprehensive paid search strategies aligned with business objectives.
• Conduct thorough keyword research and performance analysis to optimize existing campaigns.
• Monitor and analyze campaign performance using various metrics and frameworks.
• Manage and allocate budgets effectively to maximize return on ad spend.
• Continuously test ad copy, landing pages, and other campaign elements to improve performance.
• Stay updated with industry trends and Google Ads changes to leverage best practices.
• Generate reports and present insights to stakeholders to inform strategic decisions.
• Collaborate cross-functionally with marketing, product, and analytics teams to enhance overall digital marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience in paid search marketing and campaign management.
• Proficiency in Google Ads and Google Analytics; certification is a plus.
• Strong analytical skills with a data-driven approach to decision-making.
• Experience with bid management tools and A/B testing methodologies.
• Excellent communication and interpersonal skills, with the ability to work collaboratively across teams.
• Hands-on experience in managing budgets and analyzing campaign performance.

Technologies & Tools

The Paid Search Manager will utilize a variety of digital marketing tools and technologies, including but not limited to Google Ads, Google Analytics, Microsoft Advertising, SEMrush, and various A/B testing tools. Familiarity with data visualization and reporting software will also be beneficial for carrying out performance analysis and creating impactful reports for stakeholders.

Ideal Candidates

The ideal candidates for this position will possess a combination of analytical prowess and creative flair, allowing them to devise and implement effective paid search strategies. They should exhibit strong problem-solving skills, a keen attention to detail, and the ability to thrive in a fast-paced, remote work environment. A passion for staying updated with industry trends and a drive for continuous improvement will also make them a valuable addition to the Hostaway team.