Paid Search Marketing Manager, Amazon Business, SSR Acquisition

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Job Overview

The Paid Search Marketing Manager for Amazon Business, SSR Acquisition will be a pivotal player in driving customer acquisition and engagement through innovative paid search strategies. This role requires a deep understanding of performance marketing and a data-driven mindset to optimize campaigns across various platforms. The successful candidate will collaborate with cross-functional teams to enhance brand visibility, generate leads, and increase market share in the B2B sector, while also managing budgets and ensuring the efficacy of marketing initiatives.

Job Responsibilities

• Develop and implement paid search strategies to drive customer acquisition for Amazon Business.
• Manage and optimize large-scale paid search campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research and analysis to identify new opportunities for traffic and conversions.
• Monitor campaign performance metrics and leverage analytics tools to refine strategies and improve ROI.
• Create and maintain detailed campaign reports, providing insights and recommendations to stakeholders.
• Collaborate with marketing, product, and sales teams to ensure alignment of business goals and marketing objectives.
• Stay current with industry trends and best practices in paid search marketing to maintain competitive advantages.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of experience managing paid search campaigns, preferably in a B2B environment.
• Strong knowledge of PPC advertising and proficiency with tools such as Google Ads, Bing Ads, and analytics software.
• Expertise in data analysis and a proven track record of driving measurable results.
• Excellent communication skills, with the ability to present complex data in a clear and actionable manner.
• Experience with A/B testing and conversion rate optimization principles.
• Proficiency in Excel and experience with database management or CRM systems is a plus.

Technologies & Tools

The Paid Search Marketing Manager will utilize a variety of technologies and tools to execute and measure the effectiveness of campaigns, including but not limited to Google Ads, Bing Ads, SEMrush, Ahrefs, Google Analytics, and Microsoft Excel. Familiarity with CRM software and marketing automation tools will also be important for managing customer relationships and lead generation efforts.

Ideal Candidates

Ideal candidates will possess a strong analytical aptitude combined with creative problem-solving skills. They should be results-oriented, able to thrive in a fast-paced environment, and exhibit a collaborative spirit when working with cross-functional teams. The ability to adapt to changing market conditions and a passion for staying ahead of industry trends is essential. Successful candidates are self-motivated, detail-oriented, and exhibit a strong commitment to delivering high-quality results.