Paid Search Marketing Manager

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Written by AI from the job title and company, not by Chewy, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search Marketing Manager at Chewy will be responsible for developing, implementing, and managing strategic paid search campaigns that align with the company's marketing goals and objectives. This role requires a deep understanding of SEM practices, strong analytical skills, and the ability to optimize campaigns for maximum return on investment. The ideal candidate will drive traffic, improve rankings, and enhance overall brand visibility through targeted advertising efforts across various digital platforms.

Job Responsibilities

• Develop and execute comprehensive paid search strategies to increase online visibility and sales.
• Manage day-to-day paid search campaigns across various platforms, including Google Ads and Bing Ads.
• Conduct keyword research and analysis to identify high-potential target keywords.
• Optimize ad copy, landing pages, and targeting to maximize performance and ROI.
• Monitor campaign performance metrics and generate detailed reports to inform strategy adjustments.
• Collaborate with cross-functional teams including content, design, and analytics to create cohesive marketing efforts.
• Stay up-to-date with industry trends and best practices in paid search marketing.
• Manage budget allocations and bidding strategies across all paid search campaigns.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 3-5 years of hands-on experience in paid search marketing, preferably in a digital marketing environment.
• Proficiency in Google Ads, Bing Ads, and other advertising platforms.
• Strong analytical skills with proficiency in analytics tools (Google Analytics, Excel, etc.).
• Experience with A/B testing and optimizing landing pages for conversion.
• Excellent communication skills, both verbal and written.
• A proven track record of managing budgets and achieving sales targets.

Technologies & Tools

The Paid Search Marketing Manager will utilize a variety of technologies and tools to perform their duties effectively. Primary software includes Google Ads and Bing Ads for campaign management, along with Google Analytics for performance tracking and analysis. Familiarity with bid management software and keyword research tools is also essential to optimize campaign outcomes and enhance overall performance.

Ideal Candidates

Ideal candidates for the Paid Search Marketing Manager position will possess a strong combination of analytical and creative thinking skills, enabling them to develop effective strategies based on data-driven insights. They should be detail-oriented, self-motivated, and capable of working independently as well as part of a team. An innovative mindset and adaptability to changes in digital marketing trends will also contribute significantly to success in this role, along with a passionate approach to driving marketing excellence.