Paid Search Marketing Manager

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Written by AI from the job title and company, not by Edelman Financial Engines, so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Search Marketing Manager at Edelman Financial Engines will play a critical role in driving digital marketing strategies to optimize paid search campaigns. The ideal candidate will be responsible for the planning, execution, and management of all paid search marketing efforts to maximize return on investment (ROI). This position involves analyzing campaign performance, conducting keyword research, developing ad copy, and collaborating closely with cross-functional teams to enhance brand visibility in the digital landscape. The Paid Search Marketing Manager will also lead the development of strategic recommendations based on data-driven insights.

Job Responsibilities

• Develop, implement, and manage paid search campaigns across multiple platforms to increase brand awareness and drive traffic.
• Conduct regular performance analysis and reporting, optimizing campaigns based on key performance indicators (KPIs).
• Perform keyword research and competitive analysis to identify opportunities for growth.
• Collaborate with content and design teams to create compelling ad copy and visuals that align with campaign objectives.
• Monitor and manage budget allocations to ensure maximum efficiency and effectiveness of spend.
• Stay up-to-date with industry trends, best practices, and technological advancements in paid search marketing.
• Train and mentor junior team members on best practices in paid search marketing strategies and tools.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3-5 years of experience in digital marketing, with a strong focus on paid search advertising.
• Proficient in using Google Ads, Bing Ads, and other paid search platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, with a collaborative mindset.
• Familiarity with Google Analytics and other analytics tools for performance tracking.
• Experience with A/B testing and conversion rate optimization (CRO) techniques.

Technologies & Tools

The Paid Search Marketing Manager will utilize a variety of tools and technologies to execute their responsibilities effectively. Key tools include Google Ads for campaign management, Google Analytics for tracking performance metrics, SEMrush for keyword research and SEO insights, and various reporting dashboards to visualize campaign data. Familiarity with CRM tools and marketing automation platforms is also advantageous for leveraging customer data in marketing strategies.

Ideal Candidates

The ideal candidates for the Paid Search Marketing Manager position will exhibit a strong analytical mindset, combined with creativity and strategic thinking. They should thrive in a fast-paced environment and possess a passion for digital marketing. Excellent relationship-building skills and a commitment to delivering excellence are essential. Candidates who stay informed about industry developments and bring innovative ideas to the table will find success in this role, contributing to the growth and visibility of Edelman Financial Engines in the digital marketplace.