Paid Search Marketing Manager

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Written by AI from the job title and company, not by Edelman Financial Engines, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search Marketing Manager at Edelman Financial Engines will be responsible for developing, managing, and optimizing our paid search campaigns across various digital marketing platforms. This role involves utilizing analytical skills to drive strategies that enhance search visibility and achieve targeted performance goals. The ideal candidate will work collaboratively within our marketing team to allocate budgets effectively and maximize ROI through continuous monitoring and enhancement of campaign performance.

Job Responsibilities

• Develop and implement comprehensive paid search marketing strategies to achieve business objectives.
• Analyze data to identify trends, insights, and opportunities for campaign optimization.
• Manage budgets and allocate resources efficiently to maximize campaign performance.
• Conduct keyword research and create targeted ad copy that aligns with current market trends.
• Collaborate with cross-functional teams to integrate PPC initiatives within overall marketing strategies.
• Monitor and report on performance metrics, providing actionable insights to stakeholders.
• Stay up-to-date with industry developments and emerging paid search technologies.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum of 5 years of experience in paid search marketing, preferably in a corporate or agency environment.
• Proficiency in Google Ads, Bing Ads, and other relevant paid media platforms.
• Strong analytical skills and experience using data analysis tools such as Google Analytics.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively within a team.

Technologies & Tools

The Paid Search Marketing Manager will work with a variety of technologies and tools essential for campaign management and analytics. These include Google Ads, Bing Ads, SEMrush, Google Analytics, and PPC management software. Familiarity with marketing automation platforms and CRM systems is also beneficial for effective tracking and reporting of paid search performance.

Ideal Candidates

The ideal candidates for the Paid Search Marketing Manager position will possess a results-driven mindset coupled with strong problem-solving abilities. They should exhibit creativity and innovative thinking while being detail-oriented and organized. A commitment to continuous learning and professional growth, as well as the ability to adapt to evolving digital landscapes, are essential qualities that will contribute to success in this role.