Paid Search Marketing Manager

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Keeper Security, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Paid Search Marketing Manager at Keeper Security, Inc. will be responsible for developing, executing, and optimizing our paid search strategies to drive customer acquisition and revenue growth. This role requires a deep understanding of SEM best practices, a strategic mindset, and the ability to analyze campaign performance to maximize ROI. The ideal candidate will collaborate with cross-functional teams to create cohesive marketing campaigns that align with business objectives while ensuring that our paid search efforts remain competitive and effective in the ever-evolving digital landscape.

Job Responsibilities

• Develop and implement innovative paid search strategies to achieve marketing goals.
• Manage and optimize Google Ads, Bing Ads, and other SEM campaigns.
• Conduct keyword research and competitive analysis to identify opportunities for growth.
• Monitor campaign performance and provide regular reporting and budget management.
• Collaborate with the content and creative teams to enhance ad copy and landing pages.
• Utilize A/B testing and other methodologies to optimize ad performance continually.
• Stay updated on industry trends and changes in algorithms affecting paid search.
• Provide insights and recommendations to improve overall marketing strategy.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in paid search marketing or digital marketing.
• Proficient in Google Ads, Bing Ads, and other relevant SEM tools.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with SEO principles and experience with digital marketing metrics.
• Excellent communication skills and the ability to work collaboratively across teams.
• Certifications in Google Ads or other relevant platforms are preferred.

Technologies & Tools

The Paid Search Marketing Manager will utilize a variety of technologies and tools to execute daily responsibilities effectively. These include, but are not limited to, Google Ads, Bing Ads, Google Analytics, SEMrush, and other reporting tools that help in campaign analysis. Familiarity with marketing automation platforms, conversion tracking, and keyword research tools will also be beneficial for optimizing paid search strategies and driving performance.

Ideal Candidates

Ideal candidates for the Paid Search Marketing Manager position will possess a blend of technical expertise and creative thinking. They should thrive in a fast-paced environment, demonstrating adaptability and a proactive approach to challenges. Strong problem-solving skills, attention to detail, and the ability to work independently as well as collaboratively with diverse teams will be essential. Moreover, a passion for continuous learning and an eagerness to stay ahead of industry trends will set them apart as valuable contributors to the Keeper Security team.