Paid Search/SEM Manager

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Written by AI from the job title and company, not by Aquent, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Paid Search/SEM Manager at Aquent will be responsible for strategizing, executing, and optimizing paid search marketing campaigns across multiple platforms. This role demands a deep understanding of analytics, keyword research, and bidding strategies, as well as the ability to collaborate with cross-functional teams to align with business objectives. The ideal candidate will bring innovative ideas and utilize industry best practices to maximize PPC performance and drive high-quality traffic to the company's online assets.

Job Responsibilities

• Develop and implement effective paid search strategies to meet company objectives.
• Create, manage, and optimize PPC campaigns across platforms including Google Ads and Bing Ads.
• Conduct thorough keyword research and competitive analysis to identify growth opportunities.
• Monitor campaign performance, analyze metrics, and adjust bids and budgets accordingly.
• Collaborate with the content and design teams to enhance landing pages and creative assets.
• Utilize analytics tools to report on campaign performance and ROI, presenting findings to stakeholders.
• Keep abreast of industry trends and developments to implement best practices in SEM.
• Assist in setting and managing budgets related to paid search efforts.
• Mentor and share knowledge with junior team members to build a high-performing team.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• A minimum of 3 years of experience in paid search marketing and SEM.
• Proficiency in Google Ads, Bing Ads, and other PPC tools.
• Strong analytical skills with experience in Google Analytics or similar analytics platforms.
• Excellent written and verbal communication skills.
• Familiarity with conversion tracking and A/B testing methodologies.
• Ability to work collaboratively in a fast-paced environment.
• Google Ads Certification is highly desirable.

Technologies & Tools

The Paid Search/SEM Manager will work with various technologies and tools to enhance campaign performance. These include Google Ads, Bing Ads, SEMrush, Moz, Google Analytics, and Excel for data analysis. Familiarity with conversion tracking tools and A/B testing software is also essential to evaluate and improve marketing strategies.

Ideal Candidates

The ideal candidate for the Paid Search/SEM Manager position will possess a proactive mindset, a strong analytical orientation, and the capacity to adapt to changing market dynamics. They should be results-driven, with a passion for digital marketing and a commitment to achieving excellence in all campaigns. Strong attention to detail, effective problem-solving skills, and the ability to manage multiple campaigns simultaneously will mark the successful candidate. A collaborative spirit and eagerness to mentor others will further contribute to their success in this role.